Marketing Technology Strategist
3 weeks ago
Job Summary
We are seeking a highly skilled Marketing Technology Strategist to join our team at Razer. The successful candidate will be responsible for developing and implementing marketing technology solutions to drive business growth and enhance overall marketing efficiency.
Key Responsibilities
- Technology Integration: Evaluate, implement, and manage marketing technology solutions to streamline processes, improve efficiency, and enhance overall marketing performance.
- Data Analysis: Analyze marketing data and metrics to derive insights, trends, and key performance indicators (KPIs). Use data-driven insights to inform marketing strategy and decision-making.
- Campaign Management: Collaborate with marketing teams to design, implement, and optimize campaigns using various marketing technologies. This may include marketing automation platforms, customer relationship management (CRM) systems, and other relevant tools.
- Tool Selection: Stay informed about the latest marketing technologies and trends. Evaluate and recommend new tools and platforms that align with business objectives and improve marketing capabilities.
- Training and Support: Provide training and support to marketing teams on the effective use of marketing technology tools. Ensure that teams are proficient in leveraging technology to achieve their goals.
- Data Governance: Implement and maintain data governance practices to ensure the accuracy, consistency, and security of marketing data. Work with IT and other relevant departments to establish and enforce data standards.
- Reporting and Dashboards: Create and maintain regular reports and dashboards to monitor marketing performance and communicate key insights to stakeholders. Ensure that reports are actionable and contribute to data-driven decision-making.
- Collaboration: Collaborate with cross-functional teams, including IT, sales, and other relevant departments, to align marketing technology initiatives with overall business objectives.
Requirements
- Bachelor's degree in computer science, engineering, or a related field.
- At least 3 years of experience in data analytics and the ecommerce field.
- Fluent in Python and SQL.
- Strong hands-on experience with reporting tools and BI visualization software.
- Proven ability to manage multiple projects, prioritize tasks, and meet deadlines.
- A strategic mindset with the ability to align marketing technology initiatives with broader business goals.
- Extensive hands-on experience with Amazon Web Services (AWS) and Google Cloud Platform (GCP).
- Knowledge of marketing platforms, including Google Ads, Facebook Ads, SFMC, and Tealium.
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