Senior Mobile Gaming Marketing Strategist

9 hours ago


Singapore TikTok Full time
Job Title

Senior Mobile Gaming Marketing Strategist

About the Role

We are seeking a Senior Mobile Gaming Marketing Strategist to join our TikTok App Ads and Gaming team. As a key member of this team, you will play a critical role in building advertising products for app and gaming clients on TikTok.

Responsibilities
  • Develop and implement strategies to drive growth and adoption of mobile app ads, with a focus on the gaming industry.
  • Collaborate with cross-functional teams, including sales leadership, business marketing, and product development, to create customer-centric solutions for mobile gaming advertisers.
  • Partner with regional product marketing teams to develop programs that drive business outcomes for clients and grow ad revenue in the NAMER region.
  • Utilize data to deeply understand pain points, formulate business requirements, and prioritize solutions to influence product development.
Requirements
  • Bachelor's degree or above in a relevant field.
  • 5+ years of experience in product marketing or product management, specifically in digital ad products.
  • Strong knowledge of app measurement industry solutions (SDK, SKAN, 1P/3P app ads attribution, MMP).
  • Excellent communication, presentation, and analytical skills.
Preferred Qualifications
  • Gaming experience with a technology company, media agency, or consulting firm.
Compensation and Benefits

The estimated salary for this role is $120,000 - $180,000 per year, depending on location and experience. We also offer a comprehensive benefits package, including health insurance, retirement plan, and paid time off.



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