Global Gaming Marketing Specialist
3 weeks ago
TikTok Gaming and App Ads Team Overview
The TikTok Monetization Product organization has a dedicated team focused on building advertising products for app and gaming clients on TikTok.
Responsibilities
- Partner with Sales leadership, Business Marketing, and Global and Regional Product Marketing Managers to set long-term objectives and develop go-to-market strategies for mobile app ads adoption and growth.
- Collaborate with the gaming product and solutions team to build customer-centric solutions for mobile gaming advertisers globally, with a focused approach to NAMER advertisers.
- Develop programs through the lens of clients, ultimately driving business outcomes for our clients and be accountable for NAMER ad revenue growth in close alignment with Sales.
- Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements, and prioritise solutions to influence the direction of product development for growth of the gaming business.
Requirements
- Bachelor’s degree or above.
- 5+ years of product marketing or product management experience with digital ad products, specifically in performance marketing.
- Strong knowledge of app measurement industry&solutions (SDK, SKAN, 1P/3P app ads attribution, MMP).
- Excellent communication, presentation, and analytical skills.
Preferred Qualification
Gaming experience with a technology company, media agency, or consulting firm is preferred.
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