Digital Product Strategist
1 month ago
The Digital Product Strategist plays a pivotal role at TXT TECHNICAL PTE. LTD. in driving the success of digital products. This key position is responsible for defining the product strategy, overseeing development, and optimizing performance to meet business objectives and user satisfaction.
Key Responsibilities:
- Develop and communicate a clear product vision and strategy that aligns with the organization's overall goals.
- Conduct market research to understand customer needs, competitive landscapes, and emerging industry trends.
- Create and manage a product roadmap outlining the short-term and long-term development plans.
- Collaborate with stakeholders, customers, and cross-functional teams to gather and document detailed product requirements.
- Work closely with development teams, following agile methodologies, to oversee the product development process.
- Collaborate with UX/UI designers to create user-friendly and visually appealing product interfaces.
- Oversee the testing and quality assurance processes to ensure the product meets defined requirements and quality standards.
- Plan and execute product launches, coordinating marketing, sales, and support efforts.
- Analyze product performance and user feedback to make data-driven decisions for product improvements.
Requirements:
- A bachelor's degree in business, marketing, computer science, or a related field is typically required.
- A minimum of 3-5 years of digital product management experience, with a proven track record of successful product launches and improvements, is typically required.
- Strong understanding of the digital market, target audience, and industry trends.
- Familiarity with technology, development processes, and digital product management tools (e.g., Jira, Trello).
- Proficiency in data analysis and the ability to make data-driven decisions to optimize the digital product.
- Excellent verbal and written communication skills for effective collaboration with cross-functional teams and stakeholders.
- Strong analytical and problem-solving abilities to address digital product challenges and make strategic decisions.
- Effective leadership and project management skills to guide the digital product development process.
- A customer-focused mindset, with a deep understanding of user needs and the ability to advocate for user-centric digital product design.
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