Product Marketing Strategist

17 hours ago


Singapore ESET Full time
Job Title: Product Marketing Strategist

We are seeking a highly skilled Product Marketing Strategist to join our team at ESET. As a key member of our marketing department, you will be responsible for driving product strategy, product innovation, and the execution of go-to-market plans.

About the Role:
  • Develop Effective Product Value Propositions: You will develop compelling product value propositions and messages to B2B and B2C users, including identifying market and client segmentation, buyer's personas, and needs/pain points.
  • Conduct Research: You will conduct research on ESET business, competitor offerings, and the competitive landscape to differentiate ESET solutions and ensure ESET is the preferred cybersecurity solutions provider.
  • Research, Write, and Produce Product Marketing Collaterals: You will research, write, and produce product marketing collaterals to support sales efforts, including pitch decks/presentations, sales scripts, product brochures, whitepapers, email content, website content, videos, battlecards, and other sales enablement materials.
  • Proactively Identify Issues and Areas of Enhancement: You will proactively identify issues and areas of enhancement on product messaging to value-add marketing efforts.
  • Plan and Conduct Product Positioning and Marketing Training: You will plan and conduct product positioning and marketing training for relevant stakeholders.
  • Support the Marketing Team: You will support the marketing team at large when developing marketing messaging for marketing assets, such as EDM, website content, articles, webinar content/presentations, etc.
Requirements:
  • A minimum of 4-6 years of related experience in product marketing with a strong background in B2B (at least 60%).
  • Strong analytic skills and the ability to proficiently use analytic software, such as Qlik Sense and Microsoft Excel.
  • Good knowledge and understanding of B2B IT buyers and consumer behavior trends, and the ability to generate new ideas to engage them.
  • Strong project management skills, the ability to multitask, and work in a fast-paced environment.
  • Well-versed in specialized marketing concepts, principles, and tactics.
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM).
  • Knowledge of marketing budget management.
Estimated Salary: $90,000 - $120,000 per year

ESET offers a dynamic and challenging work environment with opportunities for growth and professional development. If you have a passion for product marketing and want to join a leading cybersecurity company, please apply now.



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