Global Brand Strategist

5 days ago


Singapore beBeeBrand Full time $90,000 - $120,000

Job Overview:

A senior marketing professional is required to develop and execute branding and marketing communications strategies that enhance the school's global reputation.

Key Responsibilities:
  • Develop and implement comprehensive brand guidelines across all touchpoints to preserve the integrity of the school's brand narrative.
  • Collaborate with internal stakeholders to generate innovative ideas for elevating the school's global brand.
  • Coordinate branding and publicity activities within the corporate communications department and other departments as needed.
  • Monitor and analyze campaign performance, providing recommendations for improvement.
Required Skills and Qualifications:
  • Tertiary education in a relevant field such as mass communication, new media, marketing, or business.
  • Five years of experience in executing branding and marketing communications campaigns.
  • Comprehensive understanding of mainstream and digital platforms and the ability to integrate content and platforms for optimal audience engagement.
  • Good knowledge and practical skills in media planning and marketing analytics.
  • Adept at copywriting and customizing messages and visual assets for targeted marketing purposes.
  • Meticulous, proactive, creative, and able to think outside the box.
  • Strong ability to multitask, plan, and manage projects, and adhere to project deadlines.
Benefits:

The successful candidate will have the opportunity to work with a dynamic team and contribute to the development of the school's global brand.

Others:
  • Oversee the coordination of the NUS Business School Commencement Ceremony.


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