Global Brand Strategist

12 hours ago

Singapore beBeeStrategist Full time

The Role: Global Brand Strategist

We are seeking a seasoned marketing professional to lead our global brand strategy initiatives. As a key member of our marketing team, you will be responsible for developing and executing campaigns that drive growth and enhance our brand reputation across multiple channels.

Your primary focus will be on portfolio management, product optimization, and campaign execution from planning and briefing to asset creation and rollout. You will work closely with cross-functional teams to identify business opportunities and develop strategic plans to capitalize on them.

  • Develop and implement regional/global corporate brand campaigns
  • Streamline internal processes for new product requests
  • Lead development/adaptation and implementation of regional/global corporate brand campaigns
  • Analyze and monitor campaign performance for improvement
  • Conduct market research to identify customer trends, preferences, and behaviors

Requirements:

  • Bachelor's or Master's degree in Marketing, Communications, or a related field
  • 8 years of experience in marketing with a proven track record in strategic planning, campaign development, brand activation, digital marketing, and retail/offline marketing communications
  • Strong understanding of various marketing channel tactics, including search, social, display, campaign management, reporting/metrics, planning process, creative uses, and optimization
  • Demonstrated experience developing and implementing effective media and communications strategies
  • Excellent oral and written communication capabilities
  • Good writing skills

Educational Background:

  • Bachelor's or Master's degree in Marketing, Communications, or a related field

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