
Global Brand Strategist Lead
3 weeks ago
A late-stage fintech, currently in the midst of a global rebrand, is hiring a Global Brand Strategist Lead to define and activate its new brand narrative across Asia and beyond. This is a senior, individual-contributor role for an experienced brand strategist who can balance creative storytelling with the rigour of brand governance and execution.
Responsibilities- Reshape the company's identity, build brand equity, and ensure consistency across flagship products and markets globally.
- Develop a unified brand manifesto and lead integrated campaigns.
- Manage brand content across owned and digital channels, and ensure touchpoints—from GTM activations to events and sponsorships—align with the refreshed positioning.
- At least 12 years of experience in brand strategy, integrated marketing, and content planning, ideally across multiple markets and within high-growth or global organisations.
- Experience navigating brand architecture in a multi-brand environment, collaborating across functions, and managing external partners and agencies.
- Open to senior candidates from agencies who are open to pivot in-house.
- Seniority level: Director
- Employment type: Full-time
- Job function: Marketing
- Industries: Technology, Information and Media
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Global Brand Strategist Lead
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Singapore Hyphen Partners Full timeOverview A late-stage fintech, currently in a global rebrand, is hiring a Global Brand Strategist Lead to define and activate its new brand narrative across Asia and beyond. This is a senior, individual-contributor role for an experienced brand strategist who has performed a similar role at another fintech firm. Responsibilities Define and activate the...
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