Global Brand Strategist

1 day ago

Singapore beBeeBranding Full time $90,000 - $120,000
Job Description

We are seeking an experienced professional to join our global marketing team in Singapore. This high-impact role bridges creative strategy and execution, working closely with various stakeholders to amplify our voice across Asia Pacific and worldwide.

This position plays a pivotal role within our Global Marketing Team, driving the development and execution of strategic brand initiatives, compelling content, and impactful public relations efforts across international markets.

The ideal candidate combines storytelling acumen, strategic thinking, and cross-cultural collaboration to enhance brand visibility, reputation, and engagement on a global scale.


Key Responsibilities:
  • Brand Strategy & Governance
    • Develop and refine our global brand positioning and messaging framework
    • Translate philosophy into powerful narratives, stories, and strategic content
    • Ensure brand consistency across all touchpoints, including digital, print, events, media, etc.
    • Maintain and enforce global brand guidelines across subsidiaries, agencies, and partners
  • Content Strategy and Curation
    • Develop and lead global content strategy across formats: white papers, videos, webinars, blogs, and social media
    • Collaborate with product and regional teams to create localized, technically robust, and accurate content
    • Oversee editorial calendar and content production workflows, ensuring quality and relevance
    • Architect a content ecosystem across formats: whitepapers, technical articles, video, blogs, webinars, and social channels
    • Lead editorial planning and manage production workflows across global markets
  • Public Relations
    • Build and manage global media relations, including press releases, interviews, and media outreach
    • Position and elevate executives and subject matter experts as thought leaders through speaking engagements and by-lined articles
    • Monitor media coverage and industry trends to inform PR strategy and reputation management
    • Conduct market research and competitive analysis specific but not limited to Brand and special projects as assigned

Requirements:
  • Bachelor's degree in Marketing, Communications, Journalism, or related field
  • 10+ years of experience in brand, content, or PR roles, with at least 3 years in a global or regional leadership capacity
  • Proven success in B2B industrial or technology sectors; instrumentation experience is a plus
  • Strong portfolio of content and PR campaigns with measurable impact
  • Expertise in branding across global markets and cultural contexts
  • Excellent writing, presentation, and cross-functional communication skills
  • Proficiency in digital tools (CMS, CRM, analytics, social media platforms)
  • Strong stakeholder and agency management capabilities

Benefits:
  • A high-visibility role shaping the global voice of a legacy brand
  • Opportunity to influence international strategy and drive transformation
  • Collaborative, diverse team environment with exposure to global markets

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