Global Brand Strategist Lead

2 days ago

Singapore Hyphen Partners Full time

Overview
A late-stage fintech, currently in a global rebrand, is hiring a
Global Brand Strategist Lead
to define and activate its new brand narrative across Asia and beyond. This is a senior, individual-contributor role for an experienced brand strategist who has performed a similar role at another fintech firm.
Responsibilities
Define and activate the refreshed brand narrative across regions and flagship products.
Develop a unified brand manifesto and lead integrated campaigns.
Manage brand content across owned and digital channels; ensure consistency of touchpoints from GTM activations to events and sponsorships.
Qualifications
At least 12 years of experience in brand strategy, integrated marketing, and content planning, ideally across multiple markets and in high-growth or global organizations.
Experience navigating brand architecture in a multi-brand environment; ability to collaborate across functions and manage external partners and agencies.
Open to senior candidates from agencies who are open to pivoting in-house.
Seniority level
Director
Employment type
Full-time
Job function
Marketing
Industries
Technology, Information and Media
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