Digital Marketing Manager

4 hours ago


Singapur, Singapore Careers@Gov Full time
About the Role

We are seeking a highly skilled and experienced Digital Marketing Manager to join our team at the Health Promotion Board. As a key member of our Digital Marketing team, you will be responsible for developing and implementing the roadmap for the optimisation of our MarTech stack to enhance digital marketing capabilities, drive seamless integration between tools and platforms, and leverage data-driven insights to deliver impactful marketing outcomes.

Key Responsibilities
  • Develop and implement digital content strategy for our integrated eNewsletters to grow our email marketing reach and help subscribers stay up to date with the latest from our organisation and our partners.
  • Lead the overall management, governance and periodic review of Email Marketing Automation tools, to drive best practices in email marketing and achieve business objectives.
  • Foster close partnerships with internal and external stakeholders, vendors and partners to ensure end-to-end project delivery.
  • Be a thought leader to analyse emerging trends in Digital Marketing and translate them into actionable plans for our Corporate Marketing division through organising and conducting workshops, trainings and knowledge-sharing sessions.
Requirements
  • Relevant qualifications or experience in Digital Marketing/Martech, Business Marketing Communications or a related field.
  • Strong project management skills.
  • Excellent written communications, presentation and interpersonal skills to effectively drive collaboration across internal and external matrix teams.
  • Demonstrated ability to manage ambiguity, navigate complexity and perform under pressure.
  • Budget management expertise.


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