Digital Acquisition Manager

3 days ago


Singapur, Singapore American Express Full time
About the Role

We're seeking a talented and experienced professional to join our Card Acquisitions team in Singapore. As a key member of our organization, you'll play a crucial role in growing our American Express Card Member portfolio via digital and direct channels.

Key Responsibilities
  • Develop and execute end-to-end acquisition campaigns, including Member-Get-Member and Internal Acquisition, across various touchpoints.
  • Collaborate with external marketing agencies and internal stakeholders to create best-in-class acquisition campaigns, ensuring compliance with local and company regulations.
  • Conceptualize and drive strategies to develop new partnerships and events to grow the Card Member portfolio.
  • Manage and optimize marketing investments to drive Card Member acquisitions in the most cost-effective way possible.
  • Analyze data and insights to refine existing strategies and drive campaign performance.
  • Oversee the rollout of central-led acquisition campaigns and digital capabilities.
Qualifications
  • Independent, self-motivated, organized, and detail-oriented individual.
  • Strategic and creative problem solver with ability to develop innovative and actionable strategies.
  • Excellent collaborator with ability to effectively manage stakeholders in a matrix organization.
  • Strong project management experience with ability to multi-task and demonstrate flexibility in a dynamic environment.
  • Candidates with prior relevant experience in B2C acquisition and understanding of the credit/charge card business will have an advantage.
About American Express

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. This includes competitive base salaries, bonus incentives, support for financial-well-being and retirement, comprehensive medical, dental, vision, life insurance, and disability benefits, flexible working models, generous paid parental leave policies, free access to global on-site wellness centers, free and confidential counseling support, and career development and training opportunities.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.



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