Digital Acquisition Manager
3 days ago
We're seeking a talented and experienced professional to join our Card Acquisitions team in Singapore. As a key member of our organization, you'll play a crucial role in growing our American Express Card Member portfolio via digital and direct channels.
Key Responsibilities- Develop and execute end-to-end acquisition campaigns, including Member-Get-Member and Internal Acquisition, across various touchpoints.
- Collaborate with external marketing agencies and internal stakeholders to create best-in-class acquisition campaigns, ensuring compliance with local and company regulations.
- Conceptualize and drive strategies to develop new partnerships and events to grow the Card Member portfolio.
- Manage and optimize marketing investments to drive Card Member acquisitions in the most cost-effective way possible.
- Analyze data and insights to refine existing strategies and drive campaign performance.
- Oversee the rollout of central-led acquisition campaigns and digital capabilities.
- Independent, self-motivated, organized, and detail-oriented individual.
- Strategic and creative problem solver with ability to develop innovative and actionable strategies.
- Excellent collaborator with ability to effectively manage stakeholders in a matrix organization.
- Strong project management experience with ability to multi-task and demonstrate flexibility in a dynamic environment.
- Candidates with prior relevant experience in B2C acquisition and understanding of the credit/charge card business will have an advantage.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. This includes competitive base salaries, bonus incentives, support for financial-well-being and retirement, comprehensive medical, dental, vision, life insurance, and disability benefits, flexible working models, generous paid parental leave policies, free access to global on-site wellness centers, free and confidential counseling support, and career development and training opportunities.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
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