Business Development Manager
1 month ago
About the Role:
We are seeking a highly motivated and experienced Assistant Manager, Business Development to join our team at Nanyang Technological University. The successful candidate will be responsible for driving sales and marketing initiatives to promote our Continuing Education programs and services.
Key Responsibilities:
- Develop and implement sales and marketing strategies to achieve business objectives
- Manage sales and marketing campaigns, including lead generation, conversion, and reporting
- Collaborate with internal teams to execute sales and marketing activities
- Manage downstream activity, including working with the Professional & Continuing Education (PaCE) Operation Team to ensure smooth delivery of courses and learner's journey and experience management
- Oversee the whole process of managing and responding to enquires, constantly engage them with regular updates of the programmes available, and eventually work towards the goal of having them sign up for the programmes
- Support in formulating sales and marketing tactics in line with the college's priority, and business objectives
Requirements:
- Degree in Business Management/ Marketing/ Mass Communication from a recognized university
- Knowledge on Search Engine Optimization (SEO) / website design/ Electronic Direct Mail (EDM) will be an added advantage
- Familiar/ well versed in using Customer Relationship Management (CRM)/ database management tools for tracking of leads, enquiries, and reporting purpose
- Possess minimum 5 years of inbound and outbound sales experiences
- Experience in hunting and farming sales in the Higher Education landscape. Professional services, and Consultative sales experience will be considered
- Proven ability to convert leads into sales, demonstrated success from the funnel and lead management to close sales (registered + fee paid), and work with the sales operations/delivery teams to hand over the customer
- Experience in implementing sales and marketing tactics, support proposal development, monitor, review and report on progress
- Proficient in photo and video editing & tools
- Excellent verbal and written communications skills that are persuasive, influential and compelling
- Ability to manage multiple projects and priorities with competing deadlines
About Us:
Nanyang Technological University (NTU) is a research-intensive university with a strong focus on innovation and entrepreneurship. We are committed to providing our students with a world-class education and research experience.
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