Loyalty Programme Manager
1 week ago
STRAITS RETAIL PROPERTY MANAGEMENT SERVICES PTE. LTD. is a leading company in the retail industry, striving to provide exceptional customer experiences. Our mission is to create engaging and memorable interactions with our members.
Job Description
As a Marketing Communications Director, you will be responsible for managing a full-scale rewards programme that includes membership acquisition, cross-partnerships, integrated membership marketing, data analysis, and budget management. Your key objectives will be to drive acquisition, retention, and spend conversion at our mall(s).
Key Responsibilities:
- Develop and implement strategies for membership acquisition and retention, as well as member engagement programmes.
- Design and deliver end-to-end marketing campaigns that span functions such as brand management, partnerships, and integrated marketing.
- Secure and manage affiliate partnerships and sponsorships to leverage analytical insights from our database.
- Monitor 360-degree feedback from members and stakeholders alike.
Requirements
We are seeking a candidate with a degree in Marketing or equivalent, and a minimum of 3 to 5 years of relevant experience in managing full-scale loyalty programmes and a small team. The ideal candidate will have a track record of securing and managing an affiliate partnership network, possess detailed knowledge of integrated marketing disciplines, and articulate communication skills to liaise with stakeholders across different levels.
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