Pulse Engagement

5 days ago

Singapore Prudential Full time

Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed.

In this role, you’ll be responsible for delivering programmes that drive in-app user engagement and loyalty for our health & wealth app - Pulse. As part of this dynamic role, you will report to Head, Pulse Ecosystem Business and work closely with internal stakeholders to drive rewards and activity on the Pulse app.

Job title: Pulse Engagement & Loyalty Associate Mgr

Job Profile Summary:
In this role, you’ll be responsible for delivering programmes that drive in-app user engagement and loyalty for our health & wealth app - Pulse. As part of this dynamic role, you will report to Head, Pulse Ecosystem Business and work closely with internal stakeholders to drive rewards and activity on the Pulse app.

**Job Description**:

- Ownership and delivery of in-app contact programmes and activities to drive usage and engagement
- Delivery of Pulse rewards strategy to drive activity usage targets
- Onboard Health features and localise content
- Achieve successful delivery of programmes on time and on budget.
- Manage stakeholder engagement through quarterly campaign roadmaps
- Work closely with data teams to track results and translate insights into actions
- Collaborate with Pulse Ecosystem platforms teams to deliver objectives
- Manage engagement and develop relationships with stakeholders such as Channel Heads, BDMs in Agency Distribution and Partnership Distribution to deliver agreed plans within timelines
- Manage programme launch process ensuring clear and timely communication to stakeholders

Competencies & Personal Traits
- App experience in loyalty and engagement programmes
- Self-starter with business acumen
- Excellent communication skills with strong ability to work with stakeholders
- Proven ability to manage work process accurately and effectively with knowledge and experience
- Positive, enthusiastic, committed with a ‘can do’ approach.

Working Experience
- Minimum 3 years in Marketing; preferably with app/digital expertise
- Experience in Retail/FMCG preferred but not necessary

Education
- Degree in Marketing, Business or related fields of study

Language
- English

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