Strategic Data Insights Lead, Marketing Analytics

6 hours ago


Singapore United Overseas Bank Full time

We are seeking a highly skilled Strategic Data Insights Lead to join our team at United Overseas Bank Limited (UOB). As a leader in Asia with a global network of over 500 branches and offices, UOB is committed to delivering exceptional banking services to our customers.

About the Department

Our Data Analytics and Insights area plays a vital role in driving business growth through data-driven decision making. We are responsible for multiple aspects of data management and operations, including database administration and design, business intelligence, and data architecture.

In this role, you will be responsible for analyzing and reporting on large and complex data sets to evaluate, recommend, and support the implementation of business strategies. You will work closely with stakeholders from portfolio management, product, sales, and marketing to deploy data management and analytics capabilities across the customer lifecycle.

Job Responsibilities
  • Manage regular marketing campaign and report operations, including regular reviews to improve conversion rates and campaign/model effectiveness
  • Deploy data management and analytics capabilities to support stakeholders from portfolio management, product, sales, and marketing across the customer lifecycle
  • Develop actionable predictive models using statistical/data science techniques such as regression, gradient boosted trees, network analytics, neural networks, natural language processing, computer vision, etc.
  • Work with Data & System team to improve existing data management and processing pipelines

This is an exciting opportunity to drive business growth through data insights and analytics. If you have a passion for data and a proven track record in driving business results, we encourage you to apply.

Key Requirements
  • 8-15 years of experience in quantitative fields such as Business Analytics, Data Science, Statistics, Computer Science, Sociology, Bioinformatics, etc.
  • Experience with retail/SME marketing analytics role within a bank, fintech, or consulting environment is preferred but not required
  • Strong data science, programming, and technology skills: Proficient in SQL for data management and manipulation, proficient in SAS for data management and modeling, advantageous if you're proficient in Python for data science, Hadoop ecosystem for data management, Adobe Marketing platform for online and offline marketing campaign management and reporting
Salary Range

The estimated salary range for this role is $120,000 - $180,000 per annum, depending on experience.



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