Data Insights Strategist

4 days ago


Singapore DBS Bank Limited Full time
About the Role

DBS Bank Limited is seeking a seasoned Data Insights Strategist to join our Group Strategic Marketing team. As a key member of this team, you will be responsible for developing and implementing data-driven strategies that drive business outcomes.

Job Purpose

The successful candidate will have extensive experience in market research, brand studies, and digital analytics. You will lead strategic initiatives in brand research and studies, leveraging various sources of data to derive actionable insights. Your expertise in digital analytics will enable you to advance analytics capabilities across web, social, and emerging digital platforms.

Duties and Responsibilities:
  • Holistic Insights & Brand Research: Develop and implement strategic frameworks that integrate traditional research and digital analytics into cohesive marketing strategies.
  • Digital Analytics: Advance analytics capabilities across web, social, and emerging digital platforms, enabling a data-driven understanding to improve performance.
  • Strategic Leadership: Shape and implement strategic frameworks that integrate traditional research and digital analytics into cohesive marketing strategies.
  • Project Leadership: Drive high-impact projects with precision, ensuring timely and efficient execution across multiple teams and geographies.
Requirements
  • Degree in Marketing, Business, Data Analytics, or a related field; advanced degrees or certifications are a plus.
  • Extensive experience in market research (e.g., collaborating with or managing agencies) and brand studies.
  • Strong expertise in digital analytics, including web analytics (Google Analytics or similar), social media analytics, and campaign performance tracking.
  • Proven leadership experience, including managing diverse teams and cross-functional projects.
  • Exceptional analytical and strategic thinking skills, with a strong ability to translate data into actionable recommendations and data storytelling.
Benefits and Salary

We offer a competitive salary range of $120,000 - $180,000 per annum, depending on experience. In addition, you will enjoy a comprehensive benefits package, including health insurance, retirement plan, and paid time off.



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