SVP, Insights and Analytics Specialist, Group Strategic Marketing

2 weeks ago

Singapore DBS Bank Limited Full time
Business Function:
Group Strategic Marketing & Communications (GSMC) is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications, marketing and research to differentiate - and elevate - our brand from the rest of the competition.

Job Purpose:
We are seeking a seasoned and visionary candidate with deep expertise in traditional market research and the fast-evolving digital analytics space. This role will be pivotal in shaping insights-driven strategies, overseeing brand studies, marketing analytics and leveraging digital, social and other sources of data eg voice of the customer to drive impactful marketing decisions.

The successful candidate will bring a strategic mindset, extensive executional expertise, and exceptional leadership skills to lead transformational marketing initiatives and deliver measurable business outcomes.

Responsbilities:
  • Holistic Insights & Brand Research: Lead strategic initiatives in brand research & studies; triangulating different sources of data e.g. social listening, voice of the customer, etc to derive holistic, actionable insights that will strengthen decision making with the goal of improving brand outcomes, including inform decision-making to key stakeholders eg business.
  • Digital Analytics: Advance analytics capabilities across web, social, and emerging digital platforms, enabling a data-driven understanding to improve performance.
  • Data & Analytics "MarTech stack"': Optimizing marketing & communication effectiveness by getting the most out of our technology, data and processes
  • Strategic Leadership: Shape and implement strategic frameworks that integrate traditional research & digital analytics into cohesive marketing strategies.
  • Stakeholder and Change Management: Engage with senior leaders and cross-functional teams and dial up the agenda of a data-driven operating model agenda for Team GSMC.
  • Project Leadership: Drive high-impact projects with precision, ensuring timely and efficient execution across multiple teams and geographies.
  • Define and implement strategy and roadmap for market research, brand studies and digital analytics.
  • Lead large-scale research initiatives, ensuring robust methodologies and actionable insights that inform brand strategy.
  • Data translator lead for GSMC, responsible for leading and executing data analytics projects, collaborating with stakeholders and championing a culture of data-driven decision-making and insight-led marketing.
  • Lead selection, implementation, administration, optimisation, adoption, training and utilisation of marketing technology platforms & tools.
  • Build and drive adoption of slew of analytics and social listening capabilities the bank's enterprise social listening
  • Manage and guide vendor relationships to ensure quality and alignment with business objectives.
  • Keep abreast of industry trends in research methodologies, digital analytics, and emerging marketing technologies.
Requirements:
  • Degree in Marketing, Business, Data Analytics, or a related field; advanced degrees or certifications are a plus.
  • Extensive experience in market research (e.g., collaborating with or managing agencies like Nielsen) and brand studies
  • Strong expertise in digital analytics, including web analytics (Google Analytics or similar), social media analytics, and campaign performance tracking.
  • Proven leadership experience, including managing diverse teams and cross-functional projects.
  • Exceptional analytical and strategic thinking skills, with a strong ability to translate data into actionable recommendations and data storytelling.
  • Strong project leadership capabilities with a track record of delivering complex projects efficiently.
  • Excellent interpersonal, communication, and presentation skills, with the ability to influence senior stakeholders.
  • Self-motivated, adaptable, and results-oriented with a passion for driving innovation and excellence.

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