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Strategic Marketing Data Analyst Lead
1 month ago
**Job Overview**
We are seeking a highly skilled Strategic Marketing Data Analyst Lead to join our team at MSIG Asia PTE. LTD.
As a key member of our marketing department, you will play a pivotal role in driving business growth through data-driven insights and strategic decision-making.
**Key Responsibilities:**
- Data Analysis & Insights: Utilise statistical tools and techniques to analyse customer data, identify trends, and inform strategic decisions across our marketing initiatives.
- Campaign Optimisation: Develop and apply data models to optimise performance marketing channels, monitor, and evaluate the effectiveness of marketing campaigns.
- Reporting & Visualisation: Provide actionable insights and recommendations to improve customer acquisition, retention, and engagement using data analytics tools such as Excel, Google Analytics, Power BI, and Tableau.
- Collaboration: Partner closely with marketing teams to design and implement data-driven marketing strategies and integrate data insights into business strategies.
- Customer Segmentation: Leverage customer data to drive segmentation strategies and targeted marketing efforts, focusing on personalisation and customer journey enhancements.
**Requirements:**
- 7+ years' experience working within a similar role in digital marketing with a focus on data analytics in any consumer products and service industry is required.
- Solid understanding of digital marketing channels, metrics, and optimisation techniques.
- Proficiency in data analytics and visualisation tools (Excel, Google Analytics, Power BI, Tableau, etc.).
- Experience with SQL, Python is a plus.
- Familiarity with CRM systems (e.g., MS Dynamics, Salesforce).
- Understanding of insurance or financial marketing principles and practices is preferred.
- Experience working with large datasets and knowledge of data warehousing.
- Ability to transform complex data into actionable insights that drive business decisions.
- Strong communication skills, with the ability to present findings and recommendations to non-technical stakeholders.
- Team player with the ability to collaborate cross-functionally and lead cross-functional projects.
- Highly organised and detail-oriented, with strong problem-solving skills and ability to adapt to deadlines.
Estimated Salary: $120,000 - $180,000 per annum based on market rates and location.