Data-Driven Performance Marketing Specialist

2 weeks ago

Singapore beBeeDigital Full time
Performance Marketing Executive Job Description

We are seeking a seasoned professional to lead our performance marketing efforts and drive business growth through data-driven strategies.

  • Main Responsibilities:
    • Take ownership of end-to-end performance marketing campaigns across various channels, ensuring alignment with our growth objectives.
    • Develop and execute A/B testing and explore new platforms for paid performance efforts.
    • Formulate performance marketing strategies that align with our business goals and KPIs.
    • Plan and review budgets to optimize ROI and ensure efficient ad spend across channels.
    • Collaborate with internal teams and partner agencies to create consistent communications across all channels.
    • Stay up-to-date on emerging digital tools, platforms, and trends to diversify and optimize the channel mix.
    • Conduct market research to drive awareness, engagement, and conversions.
    • Analyze reports and web traffic data to inform data-driven decisions.
    • Collaborate with stakeholders to achieve shared marketing goals.
    • Liaise with stakeholders to execute optimization across paid channels.
    • Explore possibilities of business expansions into new markets with performance marketing efforts.
    • Perform keyword research for existing product categories, competitors, and seasonal campaigns.
    • Understand and execute last & multitouch attribution analysis across paid channels.
    • Measure campaign effectiveness across platforms' reports and internal dashboards.
    • Closely collaborate with platform managers to establish strategies for short- and long-term success.
    • Monitor spends across paid channels and achieve efficiency.

Job Requirements:

  • Bachelor's Degree in Marketing or related fields.
  • Minimum 2-3 years of digital agency, digital marketing, or ECommerce marketing experience with paid media execution.
  • Able to multitask in a fast-paced environment with strong project management capability.
  • Pleasant disposition with excellent communication & interpersonal skills.
  • Prior experience in the retail / fashion industry is a plus.
  • Prior experience in expansion into markets with performance marketing is a plus.
  • Experience with Google Analytics, Google Adwords, Affiliates, Programmatic, Paid Social advertising platforms, Microsoft.
  • Experience with data analysis in a data-driven environment.

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