Digital Marketing Manager
7 days ago
About the Role:
We are seeking a highly motivated Digital Marketing Manager to join our team at The BUST Specialist PTE. LTD. As a key member of our marketing department, you will be responsible for developing and executing digital marketing strategies that drive business growth.
Main Responsibilities:
- Develop and execute digital marketing plans that align with business objectives
- Generate design concepts and ideas for digital marketing campaigns and communication materials
- Produce content for all digital marketing materials, including social media, email marketing, and website content
- Conduct market research, analyze metrics, and produce analytical reports to inform digital marketing decisions
- Review and respond to comments on social media platforms
- Liaise with media parties and build strong working relationships
- Liaise with graphic designers and/or freelance content producers for creative content and digital assets production
- Manage image and video assets
- Collaborate with sales, operations, and other marketing team functions to achieve marketing objectives
- Report and develop data templates to track key metrics and provide insights to the business
- Assist in leads distribution to customer service teams
- Assist in ad-hoc projects as needed
Requirements:
- Minimum 1 year of marketing experience
- Ability to work under tight timelines in a fast-paced environment
- Ability to multi-task with excellent organizational skills and attention to detail
- Strong analytical skills and an eye for detail
- Bilingual in good written and spoken English and Chinese (as required to liaise with Mandarin-speaking colleagues and vendors)
- Familiarity with social media and web analytics
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