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Customer Loyalty Specialist

2 weeks ago

Singapore Coco & Eve Full time

At Coco & Eve, we are seeking a skilled Customer Loyalty Specialist to drive our customer engagement strategy forward.

Key Responsibilities:
  • Develop and refine overall strategies for Email, SMS, and Loyalty marketing to ensure alignment with business objectives, goals, and priorities.
  • Own the EDM channel, including its execution strategy and providing strategic recommendations for improvements.
  • Partner with the brand team to ensure clear and accurate email briefing, and work closely with the design team to deliver the right visuals.

The ideal candidate will have 4+ years of combined professional experience in CRM, Email, and SMS marketing, with a strong understanding of QA processes and proficiency in HTML/CSS coding for email and familiarity with responsive design.

Solid knowledge of email best practices and deliverability standards is essential, as well as experience in running successful loyalty programs for a brand. Superior project management skills with keen attention to detail and the ability to provide strategic recommendations backed by data insights are also required.