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Engagement & Loyalty Specialist

2 weeks ago

Singapore Newfold Digital Full time

As the Engagement & Loyalty Specialist, you are responsible for implementing and optimising engagement, retention, and loyalty marketing campaigns/projects across the various brands of Newfold Digital. Your objective is to increase ABPU, upsell/cross-sell revenue, customer lifetime value, and customer tenure.- Implement and execute engagement, retention, and loyalty campaigns/projects based on customer behaviour, data, and best practices. And, ensure projects have a contingency mitigation plan. This includes project management.- Liaise with and gather data across departments (and platforms) to understand and analyse various customer segments- Spearhead initiatives that streamlines and offers better customer experience and loyalty- Build and optimise the customer lifecycle journey for all customers - to drive business outcomes across all stages - new member, active, retention/churn, etc.- Use various cross-selling/upselling marketing strategies to drive conversions through our channels.- Be up-to-date with CRM, retention and loyalty marketing best practices for our industry- Communicate progress, risks, expectations, timelines, milestones and other key campaign/project metrics to manager, stakeholders, and team members.

Job Requirements- Possess at least a bachelor’s degree in Marketing / Business (or equivalent)- At least 2+ years of working experience in Loyalty Marketing, CRM Marketing, or Marketing-related field- Familiar with loyalty and retention programs, the customer lifecycle/journey, and CRM- Strong analytical, problem solving, and written and spoken communication skills- Experienced in working with large customer database and giving presentations to stakeholders- Consultative and collaborative working style, outcome focused and data driven.- Some experience in coordinating, and managing customer focused engagement campaigns- Ability to work under pressure in a fast-moving environment, managing competing deadlines.- Be self-motivated and able to work with mínimal supervision.- Positivity, resilience, drive and resourceful.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.