CRM Strategy Leader

2 weeks ago

Singapore beBeeRetention Full time $120,000 - $200,000

Job Title: CRM Manager

Key Responsibilities:

  • Develop and execute a comprehensive CRM strategy to drive consumer engagement, retention, and lifetime value across markets.
  • Lead the development and execution of automated lifecycle programs, promotional campaigns, and loyalty activations across key CRM channels (email, SMS, push, app, etc.).
  • Partner with regional brand, performance marketing, and DTC teams to deliver integrated consumer experiences across channels.
  • Translate data into actionable insights that inform campaign design, category strategy, and broader marketing decisions.
  • Define and manage KPIs for CRM health, engagement, and business impact (e.g., retention, repurchase, LTV, reactivation).

Qualifications:

  • Minimum 5-8 years of experience in sport, apparel, retail, or consumer goods business with an exceptional track record in CRM, marketing, and loyalty programs.
  • Bachelor's Degree in Marketing, Business Admin, or a related field.
  • Proficient in Microsoft Office and Salesforce with the aptitude to learn new systems.
  • Strong communication and project management skills to work with multiple stakeholders.

What We Offer:

  • A dynamic and fast-paced environment with opportunities for growth and professional development.
  • A competitive salary and benefits package.
  • The chance to work with a talented team of professionals who are passionate about delivering exceptional results.

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