Media Operations Specialist
1 week ago
We are seeking a highly skilled and experienced Digital Media Campaign Coordinator to join our team at CHEIL SINGAPORE PTE. LTD. In this role, you will be responsible for managing digital media campaigns from planning to execution, ensuring seamless integration with our clients' business objectives.
Key Responsibilities:
- Media Planning: Conduct KPI simulations and develop budget mixes by channel and funnel, creating detailed campaign structures based on objectives, target segments, channels, and placements.
- Ad Platform Setup: Implement ad platforms based on planned campaign structures, create QA links with stakeholders, and guide and audit the ad execution team in campaign setup on ad manager platforms.
- Campaign Coordination: Define required creative assets and formats for digital campaigns, write compelling copy for captions and search ad copy, and track media performance, including web conversions based on media pixels.
- Data Analytics: Analyze media performance against KPIs and extract actionable insights to optimize media operations, collaborating with the data engineering team to automate media data analytics processes.
- Media Agency Management: Coordinate with media agencies to cover external media channels such as OOH, OTT/CTV, TV, and Radio, negotiating prices and securing media inventory for running campaigns.
Requirements:
- Experience: 5-7 years of comprehensive experience in media business, including planning and operation.
- Knowledge: In-depth knowledge across various media channels, including digital, programmatic, (D)OOH, CTV/OTT, TV, Print, and other vertical media.
- Technical Skills: Hands-on experience with digital media ad platform operations, including ad account setup, media pixel implementation, and campaign structuring across platforms such as Google Ads (Search & PMax), Meta Ads, TikTok Ads, and other DSPs like DV360, TTD, etc.
- Growth Mindset: A proactive attitude towards learning and growing by expanding knowledge bandwidth and taking on challenges.
- Communication Skills: Excellent communication skills to effectively collaborate with different team members, including creative and account service teams.
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