Digital Media Specialist

1 week ago


Singapore Ferrero Full time
Job Title: Digital Media Specialist

At Ferrero, we are seeking a highly skilled Digital Media Specialist to join our Media team in Singapore.

This role will support the alignment and fulfillment of Ferrero Asia Pacific (FAP) media development, procurement, and governance agenda for all media investments. The Digital Media Specialist will also contribute to developing and executing digital media strategies across our brands in FAP markets, accelerating the media excellence agenda through brilliant basics, and improving the efficiency and effectiveness of our digital media buys.

The ideal candidate will have a university degree in a relevant field and relevant work experience in a TV & digital media role, with good knowledge of search, display, social, and e-commerce. The individual should also have a good understanding of media measurement tools and technologies, as well as excellent project management & coordination skills.

Key Responsibilities:

  • Media spends tracking and consolidation
  • Competitive spends tracking and consolidation
  • Coordination to ensure timely delivery of local and global reports to key stakeholders
  • Consolidation of market-specific media information and assistance in managing dissemination of this information internally
  • Deployment of media guidelines and digital strategies across key projects across assigned markets
  • Support to Media BAU tasks
  • Tracking and consolidating KPIs/performance across Markets
  • Support media team on e-commerce planning
  • Media process implementation including budget setting, integrated comms briefing, annual planning, campaigns/sessions reviews, ensuring IMC coordination and efficient cooperation with media and creative agencies
  • Agency proposals review and approval if responding to category objectives, KPIs, agreed budget and contract guarantees/operating framework and in coherence with Group media governance requirements
  • Support in management of key digital partners to execute JBPs driving innovation in the use of digital touchpoints
  • Optimization of traditional/digital campaigns, checking against internal and external benchmarks
  • PCA-Post Campaign Analysis and comprehensive summary of media campaign results
  • Monitoring and reporting of all media activities and maintenance of KPI benchmarks database, adherence to agreed pricing / quality
  • Ensuring correct spend of media budget in line respect of phasing contracts and pitch guarantees
  • Supporting 3rd party verification partners management on digital quality metrics
  • Timely delivery of documents to confirm media placements (airing certificates, acts, agency reports, third party documents) for TV and Digital post-tracking through regular auditors reporting

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