Digital Media Operations Specialist

1 month ago


Singapore CHEIL SINGAPORE PTE. LTD. Full time

CHEIL SINGAPORE PTE. LTD., a leading integrated marketing communications network, is seeking an experienced Digital Media Operations Specialist to join our team.

Job Overview

We are looking for a skilled professional with 5-7 years of experience in media business, including planning and operation, to lead our digital media operations.

The ideal candidate will have in-depth knowledge across various media channels, including digital, programmatic, (D)OOH, CTV/OTT, TV, Print, and other vertical media.

Main Responsibilities
  • Media Planning: Conduct KPI simulations, develop budget mixes by channel and funnel, and create detailed campaign structures based on objectives, target segments, channels, and placements.
  • Media Account Setup: Establish ad account structures according to business needs, coordinate media pixel implementation with the web development team, and track media performance.
  • Campaign Coordination: Define required creative assets and formats for digital campaigns, write compelling copy for captions and search ad copy, and ensure seamless execution.
  • Ad Platform Setup: Implement ad platforms based on planned campaign structures, create QA links with stakeholders, and guide and audit the ad execution team.
  • Data Analytics: Analyze media performance against KPIs, extract actionable insights to optimize media operations, and collaborate with the data engineering team to automate media data analytics processes.
  • Media Agency Management: Coordinate with media agencies to cover external media channels, negotiate prices, and secure media inventory for running campaigns.
Requirements
  • Experience: 5-7 years of comprehensive experience in media business, including planning and operation.
  • Knowledge: In-depth knowledge across various media channels.
  • Technical Skills: Hands-on experience with digital media ad platform operations, analytics tools, and media planning based on data analytics insights.
  • Growth Mindset: A proactive attitude towards learning and growing by expanding knowledge bandwidth and taking on challenges.
  • Communication Skills: Excellent communication skills to effectively collaborate with different team members.
Salary Estimate

The estimated salary for this position is $80,000 - $110,000 per annum, depending on experience and qualifications.

This role is critical to ensuring the success of our clients' digital marketing campaigns and achieving their business objectives. If you are a motivated and results-driven professional with a passion for digital media operations, we encourage you to apply.



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