
Expanding Platform Growth Specialist
7 days ago
The role focuses on driving platform growth by managing DSP partners end-to-end and translating market insights into product requirements and strategic direction.
Responsibilities- Partner Acquisition and Signing: Independently identify, engage, and sign top-tier DSP partners in target regions or industries, expanding the platform's high-quality demand-side ecosystem.
- Data-Driven Business Optimization: Analyze collaboration data to formulate and implement traffic operation and growth strategies, enhancing revenue and sustaining growth.
- Customer Success and Relationship Management: Establish regular reviews, provide clients with customized data analyses and market insight reports to identify growth opportunities and ensure long-term partnerships.
- Market Insight and Product Enablement: Collect and analyze competitor dynamics and partner feedback to support decision-making for iterative product and algorithm optimization.
- Bachelor's degree or higher.
- 5+ years in the programmatic advertising industry with experience in customer expansion (BD/sales) and operations at leading platforms (ADX/SSP/DSP).
- Familiarity with overseas advertising markets and DSPs, 4A agencies, or large programmatic platforms.
- Excellent English skills for business and technical communication.
- Understanding of optimization metrics and applicable scenarios for brand and performance advertising.
- Strong logical thinking, problem-solving, and data-driven root-cause analysis capabilities.
- Outstanding project management and cross-department collaboration skills.
- Deep understanding of the programmatic advertising (RTB) ecosystem and technical principles; familiarity with the ad trading process and core needs of various participants.
- Strong data analysis abilities; proficiency in SQL and advanced Excel (pivot tables, functions).
- Strong business acumen and results-oriented mindset; ownership of client success and platform growth.
Our mission is to inspire creativity and bring joy. We are a rapidly growing tech company embracing an "Always Day 1" mindset to achieve meaningful breakthroughs for our users and our company.
Diversity & InclusionWe celebrate diverse voices and strive to reflect the communities we reach.
Employment Details- Mid-Senior level.
- Full-time.
- Marketing and Sales, Technology, Information and Internet.
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