Executive Sales Director

9 hours ago

Singapore The Standard Hotel Full time

Overview

The Executive Sales Director will be responsible for leading the sales team at The Standard Hotel, driving revenue growth and ensuring exceptional customer service.

Estimated Salary: $120,000 - $180,000 per year

Job Description:

Sales and Revenue Growth:

  • Achieve daily and monthly targeted sales activities with effectiveness.
  • Develop business leads for the hotel on a weekly basis.
  • Research and prepare monthly lists of key account acquisition to target.
  • Plan site inspections and entertainment meetings to qualified potential accounts or new accounts.
  • Solicit new and existing corporate/consortia/lifestyle & luxury accounts to meet and exceed revenue goals through telephone prospecting, outside sales calls, site inspections, and written communication.
  • Attend hotel clients and local community business events to network and maintain high visibility.
  • Up-sell, cross-sell, and promote hotel facilities & services at every available opportunity to maximize sales revenue.
  • Attend overseas trade shows, key client events, FAM trips, and sales trips as planned and approved.

Customer Service:

  • Update management and relevant departments on VIP arrivals and meet and greet accordingly.
  • Share guest profiles with reservations and front office teams to ensure maximum GEM (Guest Engagement Management).
  • Host site inspections and FAM trips to deliver the brand promise and provide exceptional customer service.
  • Provide positive and constructive feedback as necessary to heads of department.
  • Handle guest and internal customer complaints and enquiries in a courteous and efficient manner.

Financial:

  • Prepare monthly action plans for main market segments and implement account development plans for key accounts to achieve maximum revenue in both short and long term.
  • Be fully responsible for accounts under management to achieve financial and non-financial objectives, including contracting, updating profiles, and renewing contracts.
  • Conduct negotiations to achieve the best profit and rates for The Standard, Singapore.
  • Work closely with Director of Sales & Marketing and Director of Revenue Management to ensure pricing strategy across market segments aligns with revenue targets.
  • Assist in preparing the Annual Business Plan relevant to your market segments.
  • Attend yield meetings and strategic meetings to develop and adjust sales strategies, short-term pricing, and channel tactics.

Operational:

  • Perform monthly reviews of account profiles on room nights production and average rate.
  • Monitor competitors' rate strategies, account penetration, and marketing activities to maintain a competitive edge.
  • Update DOSM/DOM/DOR on market trends and business leads, including compset trends.
  • Ensure all account profiles, sales reports, and other relevant information are updated in the CRM system.

Other Duties:

  • Identify and communicate ideas and customer expectations from assigned segments and territory.
  • Aware of community, business, political, and social factors affecting the hotel's financial performance.
  • Maintain positive and productive working relationships with colleagues and departments.
  • Attend training sessions and meetings as required.
  • Maintain confidentiality of proprietary materials and information.
  • Follow company and department policies and procedures.
  • Adhere to dress code and personal appearance standards.
  • Support and uphold The Standard's Corporate Mission and Values in all interactions.

Requirements:

  • A minimum of 5 years' experience in a similar capacity with proven track records in a 5-star/Lifestyle hotel.
  • Bachelor's degree in tourism, hospitality, or related field.
  • Excellent verbal, reading, and written communication skills.
  • A strong network of contacts within the Corporate, Consortia travel market segment.
  • Proficient in Microsoft Office systems and preferred but not essential Opera and CRM systems.
  • Customer-centric with a focus on providing guests with a positive experience.
  • A track record in achieving and exceeding sales targets.
  • Excellent negotiation, presentation, and influencing abilities.
  • A team player and builder.
  • Maintain the highest standards of professionalism, ethics, and attitude towards all hotel guests, clients, and colleagues.
  • A motivator and self-starter.

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