Strategic Growth Manager

6 days ago


Singapur, Singapore Far East Organization Full time

About the Role

As a key member of the Far East Organization team, you will play a crucial role in driving the growth and future-proofing of our membership program. This involves developing and executing strategic plans to increase revenue, enhance data management, and improve member experience.

Key Responsibilities

  • Develop and implement a comprehensive roadmap to drive membership growth, focusing on revenue generation, data management, marketing technology, and member experience.
  • Design and execute marketing automation journeys on Salesforce Marketing Cloud (SFMC), creating personalized content and performing database segmentation to drive engagement and retention.
  • Analyze performance metrics using Salesforce Marketing Cloud (SFMC), Google Analytics, Looker Studio, and email deliverability tools to inform data-driven decisions.
  • Plan and execute multi-market initiatives, both digital and offline, to acquire and engage members.
  • Provide governance and training to internal stakeholders on the membership program, ensuring seamless execution and adoption.

Requirements

  • Ability to thrive in a fast-paced, dynamic environment while maintaining attention to detail.
  • Minimum 4-6 years of experience in email marketing/marketing automation and/or loyalty program management.
  • Strong copywriting and analytical skills.
  • Hands-on experience with Salesforce Marketing Cloud (SFMC) is highly advantageous.


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