Senior Business Development Manager, Staytion

Roles & Responsibilities

Job Purpose

The candidaJob Purpose

The candidate is responsible for Business Development at the Stellar Group level, with BD scope that includes transit retail (Stellar Lifestyle), outdoor advertising (Stellar Ace), and real estate asset management (Staytion). As there will be an overseas BD angle, the candidate should possess a strong grasp of Chinese business environment and culture, with clear understanding of Singapore context for Chinese companies operating locally.

Together with Head / BD for Stellar & Staytion GM, the candidate will be responsible for creation of new business verticals, and meeting Company's annual sales targets for these new business verticals. He or she will analyse and establish annual sales forecast and budget, as well as lead the business strategy workstream, overseeing detailed planning and driving effective execution.

Responsibilities

Sales

• Prospect for new business, research and engage companies and ideal customer profiles for sales engagement or partnership cultivation
• Develop and implement sales strategies to align with the Company's direction and growth
• Maintain existing business accounts and develop new accounts through sales and marketing programs
• Negotiate contracts with major accounts
• Conduct sales presentations to our prospective clients
• Represent the Company in promotional events and trade shows
• Conduct benchmarks and market analysis

Business Development

• Manage all aspects to acquire new partners and retain partners in Southeast Asia, not limited to – onboarding, KYC documentation, account servicing, relationship management, troubleshooting.
• Lead the execution of the new businesses in close collaboration with the Stellar Head / BD & Staytion GM, driving both supply and demand growth for the new business vertical.
  
  o Supply Growth: Oversee acquisition to expand inventory, maintain updated listings, and ensure competitive pricing.
  
  o Demand Growth: Partner with the leasing team to build and manage a strong pipeline of potential customers for the businesses.
  
  o Capabilities & Partnerships: Develop or acquire critical capabilities, and establish partnerships across key areas.
• Lead and take accountability for partnership results, making sure positive value is created in each partnership program, operational aspects are executed as agreement, and reports for management are accurate.
• Lead Market Intelligence and Business Development strategy development and oversee its execution, including industry trend analysis, customer insights, and competitor benchmarking to identify growth opportunities.
• Conduct regular business review with space partners with the objective to grow partners' revenue and customer base.
• Work cross-functionally with a variety of teams, including Marketing, Legal, IT and Operations to advocate for partner needs.
• Adapt quickly to product changes and limitations, and communicate these strategically to stakeholders

Qualifications & Work Experience

• Candidate must ensure that he/she complies with all SMRT group policies, processes, procedures, guidelines, manuals, and code of conduct.
• Ability to adapt to a fast-paced environment, and
• Effective account management with strong communication & negotiation skills
• Experience in business strategy and execution, marketing & partnerships, business development or marketing communication is preferred
• Have prior experience in startup, new business vertical creation and execution or equivalent is preferred
• Have strong networking and negotiation skills with good manner
• Have a very strong communication skills and passion in meeting with people with excellent articulation in both written and spoken in English, as well as Chinese / Mandarin
• Must be result oriented & attention to details in the process
• Have analytical and structured thinking; must be comfortable with numbers
• Proficiency in Outlook, PowerPoint, and Excelte is responsible for leading the formulation and execution of new business vertical for Staytion, in the area of real estate asset management. Specifically, he or she will build up the vending / unmanned machine business, leveraging the existing assets and capabilities that Stellar possesses, and acquiring or building up areas that are missing.

Together with Staytion GM, the candidate will be responsible for meeting Company's annual sales targets for this new business vertical. He or she will analyse and establish annual sales forecast and budget, as well as lead the business strategy workstream, overseeing detailed planning and driving effective execution.

Responsibilities

Sales

• Prospect for new business, research and engage companies and ideal customer profiles for sales engagement or partnership cultivation
• Develop and implement sales strategies to align with the Company's direction and growth
• Maintain existing business accounts and develop new accounts through sales and marketing programs
• Negotiate contracts with major accounts
• Conduct sales presentations to our prospective clients
• Represent the Company in promotional events and trade shows
• Conduct benchmarks and market analysis

Business Development

• Manage all aspects to acquire new space partners and retain space partners in Southeast Asia, not limited to – onboarding, KYC documentation, account servicing, relationship management, platform troubleshooting.
• Lead the execution of the Vending Machine (VM) business in close collaboration with the Staytion GM, driving both supply and demand growth for the new business vertical:

1. Supply Growth: Oversee space acquisition to expand inventory, maintain updated listings, and ensure competitive pricing.
2. Demand Growth: Partner with the machine leasing team to build and manage a strong pipeline of potential customers for the VM business.
3. Capabilities & Partnerships: Develop or acquire critical capabilities, and establish partnerships across key areas including machines, products (SKUs), space, logistics, operations, manpower, and maintenance.

• Lead and take accountability for partnership results, making sure positive value is created in each partnership program, operational aspects are executed as agreement, and reports for management are accurate.
• Lead Market Intelligence and Business Development strategy development and oversee its execution, including industry trend analysis, customer insights, and competitor benchmarking to identify growth opportunities.
• Conduct regular business review with space partners with the objective to grow partners' revenue and customer base.
• Work cross-functionally with a variety of teams, including Marketing, Legal, IT and Operations to advocate for partner needs.
• Adapt quickly to product changes and limitations, and communicate these strategically to stakeholders
• Set partnership targets, and guidelines, for an assigned country, aligning with unique local properties and opportunities with company requirements and standards.

Qualifications & Work Experience

• Candidate must ensure that he/she complies with all SMRT group policies, processes, procedures, guidelines, manuals, and code of conduct
• Ability to adapt to a fast-paced environment, and effective account management with strong communication & negotiation skills
• Experience in business strategy and execution, marketing & partnerships, business development or marketing communication
• Prior experience in startup, vending machine business, marketplace, digital / online company or equivalent is preferred
• Have strong networking and negotiation skills with good manner
• Have a very strong communication skills and passion in meeting with people with excellent articulation in both written and spoken in English
• Strong grasp of Chinese business environment and culture, with clear understanding of Singapore context for Chinese companies operating locally
• Must be result oriented & attention to details in the process
• Have analytical and structured thinking; must be comfortable with numbers
• Proficiency in Outlook, PowerPoint, and Excel

Tell employers what skills you have

Negotiation
Trade Shows
Outlook
Account Management
Troubleshooting
Strategy Development
Vending
VM
Relationship Management
Market Analysis
Trend Analysis
Business Strategy
Account Servicing
Market Intelligence
Articulation
Business Development

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