Sales & Marketing Manager (East Retail Industry)

4 weeks ago


Singapore THE SUPREME HR ADVISORY PTE. LTD. Full time
Roles & Responsibilities
  • Position: Marketing Manager
  • Retail Industry - Mattress Products (Household)
  • Working Hours: 5 Days (8.30am – 6.00pm)
  • Working Location: Changi (East Singapore)
  • Remark: May Need To Work on Weekends For Quarterly Ad-hoc Events

Requirements:

  • Degree in Mass Communications / Marketing / Business Administration
  • Minimum 5 years of working experience in Sales and Marketing with experience in a manager role
  • Experience in the retail industry and consumer-products is an advantage
  • Proficient in Microsoft Office
  • Knowledge of Digital Marketing and SEO / SEM / Google Analytics is an advantage

Job Descriptions

  • Responsible for full spectrum of marketing plan and strategies including brand positioning, communication strategies, digital and ecommerce, advertising and consumer promotion initiatives
  • Set the overall direction for marketing department; set KPIs, analyse ROIs, develop budget plan, monitor and control expenses and create annual marketing calendar to be reviewed monthly and quarterly
  • Work closely with management, business development, retail sales, and corporate sales to identify marketplace opportunities, customer needs and customer satisfaction levels
  • Conduct strategic research and analysis to support brand goals, increase customer conversions and generate qualified leads including: market, consumer, competitor, distribution, pricing and promotion analysis
  • Develop and maintain company's corporate branding and ensure that marketing and branding directions are aligned across all business and operational levels
  • Partner with in-house creative team and external agencies to develop brand assets and marketing collaterals including print/tv/radio adverts, press releases, brochures, posters, edms, social media, web pages in alignment with brand guidelines
  • Develop and maintain strategic relationships with the media, advertising/Public Relations agencies, influencers and perform effective media buys
  • Responsible for organising events such as new product launches and promotions, roadshows, workshops
  • Responsible for copywriting of articles, marketing materials, product information, press releases etc.
  • Mentor, lead and support the marketing team to complete marketing projects from planning to execution. Work with other departments to ensure a coordinated approach to campaigns.
  • Perform administrative duties as required

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Cheong Kar Chun Team Manager R1980386

The Supreme HR Advisory 14C7279

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