Sales & Marketing Manager (East Retail Industry)
4 weeks ago
- Position: Marketing Manager
- Retail Industry - Mattress Products (Household)
- Working Hours: 5 Days (8.30am – 6.00pm)
- Working Location: Changi (East Singapore)
- Remark: May Need To Work on Weekends For Quarterly Ad-hoc Events
Requirements:
- Degree in Mass Communications / Marketing / Business Administration
- Minimum 5 years of working experience in Sales and Marketing with experience in a manager role
- Experience in the retail industry and consumer-products is an advantage
- Proficient in Microsoft Office
- Knowledge of Digital Marketing and SEO / SEM / Google Analytics is an advantage
Job Descriptions
- Responsible for full spectrum of marketing plan and strategies including brand positioning, communication strategies, digital and ecommerce, advertising and consumer promotion initiatives
- Set the overall direction for marketing department; set KPIs, analyse ROIs, develop budget plan, monitor and control expenses and create annual marketing calendar to be reviewed monthly and quarterly
- Work closely with management, business development, retail sales, and corporate sales to identify marketplace opportunities, customer needs and customer satisfaction levels
- Conduct strategic research and analysis to support brand goals, increase customer conversions and generate qualified leads including: market, consumer, competitor, distribution, pricing and promotion analysis
- Develop and maintain company's corporate branding and ensure that marketing and branding directions are aligned across all business and operational levels
- Partner with in-house creative team and external agencies to develop brand assets and marketing collaterals including print/tv/radio adverts, press releases, brochures, posters, edms, social media, web pages in alignment with brand guidelines
- Develop and maintain strategic relationships with the media, advertising/Public Relations agencies, influencers and perform effective media buys
- Responsible for organising events such as new product launches and promotions, roadshows, workshops
- Responsible for copywriting of articles, marketing materials, product information, press releases etc.
- Mentor, lead and support the marketing team to complete marketing projects from planning to execution. Work with other departments to ensure a coordinated approach to campaigns.
- Perform administrative duties as required
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