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Sales Manager in FMCG Industrial

4 weeks ago

Singapore HAOLIGHT PTE. LTD. Full time
Roles & Responsibilities

Overview:
The Sales Manager will play a key role in driving the company's sales performance across supermarkets, petrol stations, and other retail industries. This position requires frequent engagement with category buyers, leading and managing merchandisers, and developing promotional plans to achieve company goals. The ideal candidate will have strong negotiation skills, experience in retail sales, and the ability to lead teams effectively while collaborating closely with key stakeholders to enhance product visibility and revenue growth.

Responsibilities
  1. Category Buyer Liaison:Serve as the primary point of contact with category buyers in grocery chains, petrol stations, and other retail channels.
    Collaborate with buyers to design and implement effective promotional plans, ensuring alignment with company objectives.
    Negotiate product listings, shelf placements, and promotional activities to enhance visibility and sales.
  2. Merchandiser Management:Lead, guide, and manage a team of merchandisers, providing clear direction and setting achievable targets.
    Monitor the performance of merchandisers to ensure they meet sales goals and maintain high standards of execution at retail outlets.
    Conduct regular training sessions for merchandisers to improve performance and foster professional development.
  3. Sales Planning and Execution:Set sales goals for the team and develop actionable strategies to achieve them.
    Analyze sales data and market trends to identify opportunities for growth and areas needing improvement.
    Drive sales campaigns and ensure they are executed effectively at all retail locations.
  4. Promotion Planning and Execution:Work closely with category buyers to design impactful promotional plans, including in-store activities and seasonal campaigns.
    Collaborate with marketing teams to ensure alignment between promotional strategies and overall brand objectives.
    Track and evaluate the performance of promotions, providing recommendations for optimization.
  5. Market Analysis and Strategy:Conduct regular market research to stay updated on competitor activities, consumer preferences, and emerging opportunities.
    Provide insights and recommendations to management based on market analysis.
  6. Cross-Functional Collaboration:Work with internal teams such as supply chain, logistics, and marketing to ensure seamless execution of sales initiatives.
    Provide feedback from category buyers and market insights to support product development and inventory planning.
  7. Reporting and Performance Metrics:Prepare regular performance reports for senior management, highlighting sales achievements, challenges, and areas for growth.
    Track and evaluate key performance indicators (KPIs) to ensure continuous improvement and alignment with company goals.
  8. Compliance and Standards:Ensure that all sales and promotional activities adhere to company policies, retail standards, and regulatory requirements.
Requirements
  • Proven experience in sales management, particularly in supermarkets, petrol stations, or similar industries.
  • Strong experience liaising with category buyers and designing promotional plans.
  • Leadership experience with a track record of managing and motivating merchandisers or sales teams.
  • Strong communication, interpersonal, and negotiation skills.
  • Analytical mindset with the ability to interpret sales data and market trends.
  • Bachelor's degree in Business, Marketing, or a related field is preferred.
Key Attributes
  • Results-driven and proactive in identifying growth opportunities.
  • Collaborative team leader with the ability to align teams toward common goals.
  • Creative thinker with a focus on developing impactful promotional strategies.
  • Strong organizational and problem-solving skills.
Tell employers what skills you have

Distribution Center Operations
Grocery
Supplier Performance
Warehouse Management
Listings
Hadoop
Sales Management
Supply Chain
Industrial Engineering
Market Analysis
Retail Sales
Compliance
Revenue Growth
Team Leader
Supply Management