Global Brand Manager

Roles & Responsibilities

JOB TITLE: GLOBAL BRAND MANAGER - NUTRITION

FUNCTION: MARKETING

UNILEVER INTERNATIONAL IS...

(drum rolls) …. Unilever's White Space Arm

As the ninth global cluster, we work across the world to fill white spaces for Unilever.

We treat the business as our own.

As intrapreneurs, we introduce Unilever's brands into white space geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands like Dove, Lifebuoy, Sunlight, Fair & Lovely, TRESemme into big markets like U.S, China, Western Europe and SEAA.

As Unilever's growth engine, we establish global white space businesses in key channels such as Health & Beauty, Discounters, E-Commerce and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora who crave for a taste of their familiar home brands.

Singapore is our global hub leading strategy, marketing thinking, seeding plans, and alignment with the global categories and supply chain.

Game changing business

SPEED is the mantra for our resounding success. To serve the underserved, we embrace a founder's mentality, explore unchartered territories, redesign end-to-end business models to establish successful businesses. We make a difference by working fast and smart, nurturing our tribe, winning together and living by five tenets:

1.) We will be the fastest route-to-market globally; 2.) We go where no (man, woman or distributor) has ever explored; 3.) Impossible is an opinion, not a fact; 4.) Speed is our currency; 5.) When brands are built right, they can last a lifetime.

ABOUT MARKETING IN UNILEVER INTERNATIONAL

• We build categories and brands like St Ives and Simple globally across markets, media and channels, by enhancing brand awareness and brand through creative and effective digital mediums. We launch Unilever brands in new markets and bring them to life.
• We build new businesses and ventures across channels like the professional OOH channel, e commerce 1p, 3P , D2C, Ethnic, Seeding future brands
• We develop innovations at breakneck speed using the agile innovation model and working with external strategic partners to deliver winning products and services in market

THE ROLE IS IMPORTANT BECAUSE

• You'll lead the marketing strategy for Nutrition and drive sustainable growth for unilever brands in the massive 50bn+ OOH space
• Anchor the CCBT and be responsible for key sign offs
• You will develop unique portfolio ala kosher, halal and ethnic jewels and enable a 100 M ITO business
• You will develop marketing campaigns to drive lead generation and performance marketing
• You will build strategic partnerships with key UL markets and retailers and be responsible for business delivery.
• You'll lead cross-functional teams to land innovations in market fast with impact;

ROLES AND RESPONSIBILITIES:

Driving Marketing Strategy

• Leading strategy and marketing innovations and activities across key markets for EU, NA, ANZ, SEA
• Overseeing all global clusters to seed and incubating selected brands like Hellmann's, Knorr & MAille among others across markets
• Managing OTIF delivery of all key strategic projects across brands

Identifying and Capitalising on White Spaces

• Evaluating, analysing and mapping white space opportunities for all small categories lie scratch cooking, RTE and dressings and ice creams
• Launching key niche brands across identified white space markets

Marketing Execution

• Drive digital first performance marketing across social, search, analytics
• Supervising product artwork development aligns with brand guidelines
• Partnering Business Development teams with sales supporting materials (e.g. product information sheets, selling decks, etc.)

Stakeholder Management

• Fostering strong relationships with wider UI Marketing team and new BG LT UL to share best practices and learnings

The roles of duties are not exhaustive and may change according to business requirements

NECESSARY SKILLS/EXPERIENCES

• Be a strategic, highly adaptable and entrepreneurial person
• Have strong track record of consistency in market delivery
• Have excellent communication, negotiation and influencing skills with key stakeholders
• Have experience working and leading in cross-functional teams
• Have great project management and business process design skills
• Minimum 5-8 years' marketing experience in B2C
• A bachelor's degree in any discipline

TO APPLY

Please apply online by clicking on the "Apply" button. Your application will be reviewed against our requirements. Should you not meet our immediate requirements, your profile will be registered in our talent pool system, and we will match your profile to suitable future vacancies.

Thank you for your interest and application.

Tell employers what skills you have

Influencing Skills
FMCG
Brand Equity
Project Management
Brand Management
Nutrition
Product Development
Strategic Partnerships
Trade Marketing
Brand Awareness

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