Brand Marketing Manager, Global Payments

2 weeks ago


Singapore Hyphen Partners Full time

Overview
Our client, a leading fintech, is looking for a Brand Marketing Manager to join their global team and play a pivotal role in shaping and activating their brand in the market. You will be the custodian and advocate of the brand, driving its voice, purpose, and identity across all channels while ensuring alignment with business goals. This role involves leading brand messaging, developing integrated campaigns, managing go-to-market strategies, and fostering brand equity through consistent storytelling, governance, and market activation.
Responsibilities
Lead brand messaging, governance, and market activation across channels to align with business goals.
Develop integrated campaigns and go-to-market strategies.
Act as custodian of brand voice, purpose, and identity across all touchpoints.
Collaborate with cross-functional teams to maintain brand consistency and drive market activation.
Qualifications
At least 8 years of experience in brand strategy, brand management, and integrated marketing.
Strong expertise in developing narratives and go-to-market plans.
Prior Brand Marketing experience in B2B payments, fintech, or tech is highly advantageous.
Seniority & Employment
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing, Public Relations, and Consulting
Industries: Financial Services, Technology, Information and Media, and Internet Marketplace Platforms
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