Sales and Marketing Director
3 weeks ago
Job Summary
The Sales and Marketing Director is responsible for leading the sales and marketing strategies for the company's real estate projects, ensuring revenue growth, brand positioning, and market expansion. This role involves overseeing property sales, developing marketing campaigns, managing client relationships, and driving business growth in the competitive real estate sector.
Key Responsibilities
Sales Strategy & Revenue Growth
- Develop and execute sales strategies to achieve revenue targets for residential, commercial, and industrial properties.
- Identify new market opportunities and investment prospects in real estattablish and maintain relationships with key clients, investors, and corporate partners.
- Lead negotiations and oversee property transactions to maximize profitability.
- Monitor real estate market trends and competitor activities to adjust strategies accordingly.
Marketing & Branding
- Design and implement marketing campaigns to promote real estate projects and enhance brand visibility.
- Oversee digital marketing strategies, including social media, SEO, SEM, and online property listings.
- Develop advertising, promotional materials, and sales presentations for different property types.
- Organize property launch events, exhibitions, and networking sessions.
- Ensure effective lead generation, nurturing, and conversion strategies.
Business Development & Client Relations
- Expand the company's client base by networking with property investors, developers, and agencies.
- Develop strategic partnerships with brokers, agents, and financial institutions.
- Provide market insights and advisory services to potential buyers and investors.
- Enhance customer experience through tailored solutions and after-sales services.
Budgeting & Reporting
- Develop and manage the sales and marketing budget.
- Analyze sales performance and provide regular reports to senior management.
- Optimize marketing expenditure for maximum return on investment (ROI).
Requirements
- Bachelor's or Master's degree in Business, Marketing, Real Estate, or a related field.
- Minimum 10 years of experience in sales and marketing leadership within the real estate industry.
- Proven track record of closing high-value property deals and leading successful marketing campaigns.
- Strong network of real estate developers, investors, and agents.
- Deep understanding of real estate sales, property trends, and market dynamics.
- Strong leadership and team management abilities.
- Excellent negotiation and client relationship skills.
- Digital marketing expertise (SEO, SEM, social media, real estate listing platforms).
- Analytical skills with a data-driven approach to decision-making.
- Excellent communication and presentation skills.
Lead Generation
SEM
Aftersales
Customer Experience
Dynamics
Listings
Exhibitions
Digital Marketing
Team Management
Revenue Growth
Budgeting
Presentation Skills
SEO
Business Development
Strategic Partnerships
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