Director of Product, Consumer

2 weeks ago

Singapore PROPERTYGURU PTE. LTD. Full time
Roles & Responsibilities

PropertyGuru is Southeast Asia's leading PropTech company, and the preferred destination for over 31 million property seekers to connect with over 50,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings , in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam.

PropertyGuru.com.sg was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 17 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its core markets; mortgage marketplace, PropertyGuru Finance; home services platform, Sendhelper; a host of proprietary enterprise solutions under PropertyGuru For Business, including DataSense, ValueNet, Awards, events and publications across Asia.

The Team

At PropertyGuru, our mission is to help people make confident property decisions. Our Consumer Product Team plays a pivotal role in delivering innovative, data-driven, and user-centric experiences that empower millions of users across Southeast Asia and beyond. Working in close partnership with Design, Engineering, Data, Marketing, Sales, and other business units, the Tribe is dedicated to creating delightful, intuitive products that shape the future of property technology. If you're passionate about transforming user insights into impactful, customer-focused solutions, we invite you to explore this opportunity to lead our Consumer Product efforts as Director of Consumer Products.

The Role

As the Director of Consumer Products, you will own the vision, strategy, and execution of PropertyGuru's consumer-facing marketplace product portfolio. You will guide a talented team of product managers and collaborate cross-functionally to drive innovation, user satisfaction, and business outcomes. Your leadership will inspire the organization to push boundaries, adopt emerging technologies such as AI, and deliver best-in-class experiences that revolutionize property search and discovery.

Key Areas of Ownership

  • Product Performance: Drive measurable improvements in user engagement and overall product success.
  • User Satisfaction: Champion user-centric design and data-driven decision-making, ensuring our products exceed customer expectations.
  • Business Impact: Align product strategies with broader corporate objectives to create tangible results in market leadership and revenue growth.

Key Responsibilities

Strategic Vision & Road mapping

  • Develop and articulate a clear product vision aligned with PropertyGuru's goals
  • Anticipate market shifts and user trends to refine product roadmaps and ensure product-market fit
  • Continuously evaluate opportunities for growth, leveraging insights from data and user feedback

Performance & Metrics Ownership

  • Define and manage key product metrics (e.g., user engagement, adoption, conversion rates)
  • Regularly review performance data with cross-functional teams to identify gaps, opportunities, and optimization strategies
  • Establish accountability frameworks that drive results and foster a culture of continuous improvement

People & Team Leadership

  • Build, mentor, and empower a high-performing product management team
  • Foster a collaborative, inclusive, and innovative environment that enables individual and team success
  • Partner closely with fellow leaders to align on organization-wide initiatives and resource allocation

Innovation & Thought Leadership

  • Leverage emerging technologies (e.g., AI/ML) to create innovative product features and experiences
  • Stay ahead of industry trends and champion new approaches that elevate PropertyGuru's competitive edge
  • Represent PropertyGuru's product vision externally through conferences, industry events, and thought leadership

Cross-Functional Collaboration

  • Collaborate with Design, Engineering, Data, Marketing, Other Product Teams and Sales to deliver integrated product solutions
  • Drive alignment on product priorities, timelines, and go-to-market strategies to ensure seamless execution
  • Coordinate with stakeholders to balance user needs, technical feasibility, and business objectives

Stakeholder Communication

  • Develop compelling product narratives to secure executive buy-in and influence decisions at the highest levels
  • Maintain transparency through regular updates on strategy, milestones, and performance
  • Present data-driven insights and recommendations to drive informed discussions and organizational alignment

Requirements

  • Experience: 10+ years of product management experience, preferably within consumer-focused businesses, marketplaces, or e-commerce.
  • Leadership: Demonstrated success in leading, coaching, and scaling product teams.
  • Strategic Acumen: Proven track record of defining and executing product vision and strategies that drive measurable business results.
  • User-Centered Design & Data Analytics: Deep understanding of user research methodologies, data analysis tools, and translating insights into product roadmaps.
  • Tech Savvy: Familiarity with AI/ML trends and their practical applications in consumer products.
  • Communication & Stakeholder Management: Exceptional ability to influence, align, and drive collaboration across diverse functions.
  • Adaptability & Prioritization: Adept at navigating ambiguity, setting priorities, and managing trade-offs in fast-paced environments.
  • Education: Bachelor's degree in business, Technology, or a related field; MBA or advanced degree a plus.
Tell employers what skills you have

Leadership
Data Analysis
Listings
Consumer Products
Thought Leadership
Customerfocused
Product Management
Adaptability
Team Leadership
Usercentered Design
User Research
Accountability
Articulate
Stakeholder Management
Data Analytics

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