Marketing Executive(Regional)

3 weeks ago


Singapore CJ ENM HONG KONG LIMITED Singapore Branch Full time
Roles & Responsibilities

Job Summary:

We are looking for a dynamic and creative Marketing Executive to join our team and drive the promotion of our Korean TV channel namely tvN Asia and tvN Movies across Southeast Asia. You will be responsible for handling social media handles of the channel, developing and executing marketing strategies, partnerships, and campaigns to increase brand awareness, audience engagement, and subscription growth.

Key Responsibilities:

Marketing & Promotions:

  • Manage the channel's social media accounts (Facebook, Instagram, TikTok, YouTube, Twitter, Threads, Little Red Book).
  • Develop and implement marketing campaigns to promote Korean & Asian TV content, dramas, variety shows, and special events in the SEA market.
  • Plan and execute promotional activities, including social media, offline events, and digital advertising.
  • Work with design and content teams to create engaging promotional materials for our partners.

Partnerships & Collaborations:

  • Enhance partnerships with cable/satellite operators, OTT platforms, advertisers, and media partners.
  • Reach out to our existing partners for campaign launches to promote our programs.
  • Engage partners to include us whenever they have an activation on their end.

Market Research & Audience Engagement:

  • Monitor TV ratings, digital performance metrics, and customer feedback.

Event Management:

  • Plan and coordinate on-ground promotional events, press conferences, and K-drama/K-pop-related activations.
  • Manage sponsorships and event partnerships for greater brand exposure.

Qualifications & Skills:

  • Bachelor's degree or diploma in Marketing, Communications, Business, or a related field.
  • 2-5 years of experience in marketing, preferably in media, entertainment, or broadcasting.
  • Passion for Korean entertainment, K-dramas, and K-pop culture.
  • Strong understanding of digital marketing and social media marketing.
  • Profound communication skills in English and Mandarin (Korean proficiency is a plus).
  • Ability to multitask and manage multiple campaigns across different markets in SEA.
  • Experience in event planning and partnerships is an advantage.
Tell employers what skills you have

Market Research
Ability to Multitask
Advertising
Entertainment
Social Media
Marketing Communications
Channel
Marketing
Event Management
Event Planning
Digital Marketing
Communication Skills
Social Media Marketing
Facebook
Brand Awareness

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