Senior Manager, Regional Creative
1 week ago
The Senior Manager, Regional Creative & Brand Assurance (CBA) plays a pivotal role in working together with the Partners, Business Unit Head, and CBA team to achieve the goals and objectives set by the Company. He/she will manage the creative strategy and direction across SEA and Greater China in his/her Business Unit, provide strong leadership support to the team, and continue to establish excellent relationships with our clients.
Main Responsibilities
Brand Assurance and Creative
- Lead and provide strategic direction the Business Unit’s CBA team across SEA and Greater China.
- Establish strong working relationships with licensee to facilitate Brand Assurance & Creative requests, issues, and needs.
- Oversee all aspects of BA & Creative jobs, and provide guidance/mentorship to team members
- Fulfill BA & Creative functions for Principals/IPs as per brand guidelines.
- Conduct research and development of branding/style guide/creative projects OR work on creative brief to design agency etc.
Brand Assurance/Licensee Management and Compliance (with regards to use of style guide & product development)
- Ensures high compliance achieve by licensees at each stage (concept, pre-prod to final).
- Ensures a timely communication flow of information from Principals to licensee and vice versa.
- Conduct BA workshops and technical assistance to licensees.
- Ensure that licensees optimize the use of each style guide/trend program.
- Work with sales and ensure that licensees optimize effort to develop/launch product per contract.
Product Development
- Possess sound knowledge of product development process, new technology, seasons, trends & colors.
- Arrange initial product development meetings with key licensees to discuss creative and innovative branding ideas/styling/applications where appropriate.
Creative Projects
- Support sales personnel with appropriate product/premium concept for pitching purpose.
- Supports licensees with product concepts or final artwork.
- Conceptualize impactful Advertising & Marketing materials to support product launch, marketing or retail promotions, store openings etc.
Others
- Manage and disseminate all creative materials.
- Materials include style guides, trend programs, other creative materials, etc.
- Maintenance & security of inventory, crosscheck controls & record keeping on dissemination of proprietary materials.
- Ensure style guide program management – communicate with licensees regarding new and/or discontinued materials.
Job Requirements
- A University Degree/Diploma, preferably design or arts.
- At least 8 years of relevant experience in licensing/advertising agency or related design field, with more than 3 years in a leadership position. Background and understanding of fashion/lifestyle categories and entertainment characters/brands preferred.
- Strong experience with graphics packages (Adobe Photoshop, Illustrator, InDesign, etc.).
- Knowledge of After Effect & 3D Program are advantages.
- Able to communicate/write fluently in English.
- Strong leadership capabilities, able to provide support and guidance to team across the region.
- Pro-active, independent, meticulous, and strong time management/organization skills.
Tell employers what skills you have
Technical Assistance
Multimedia
Trend
Product Design
Assurance
Adobe Creative Suite
Creative Strategy
3D
Research and Development
Adobe Illustrator
Adobe InDesign
Team Player
Product Development
Graphics
Adobe Photoshop
Product Launch
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