Lead Regional Creative Strategist
1 week ago
PACIFIC LICENSING STUDIO PRIVATE LIMITED is seeking an experienced Senior Manager, Regional Creative to join our team. As a key member of our leadership team, you will be responsible for managing the creative strategy and direction across Southeast Asia and Greater China in your Business Unit.
About the Role- You will lead and provide strategic direction to the Business Unit's Creative & Brand Assurance (CBA) team across SEA and Greater China.
- Establish strong working relationships with licensees to facilitate Brand Assurance & Creative requests, issues, and needs.
- Oversee all aspects of BA & Creative jobs, and provide guidance/mentorship to team members.
- Fulfill BA & Creative functions for Principals/IPs as per brand guidelines.
Main Responsibilities
Brand Assurance and Creative- Conduct research and development of branding/style guide/creative projects or work on creative briefs to design agencies.
- Ensure high compliance achieved by licensees at each stage (concept, pre-prod to final).
- Ensure timely communication flow of information from Principals to licensees and vice versa.
- Possess sound knowledge of product development processes, new technologies, seasons, trends, and colors.
- Arrange initial product development meetings with key licensees to discuss creative and innovative branding ideas/styling/applications where appropriate.
- Support sales personnel with appropriate product/premium concepts for pitching purposes.
- Conceptualize impactful advertising and marketing materials to support product launches, marketing or retail promotions, store openings, etc.
Job Requirements
- A University Degree/Diploma, preferably in design or arts.
- At least 8 years of relevant experience in licensing/advertising agency or related design field, with more than 3 years in a leadership position.
- Strong experience with graphics packages (Adobe Photoshop, Illustrator, InDesign, etc.).
- Able to communicate/write fluently in English.
Salary: SGD $120,000 - $150,000 per annum
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