Lead Regional Creative Strategist

1 week ago


Singapore PACIFIC LICENSING STUDIO PRIVATE LIMITED Full time
Senior Manager, Regional Creative Role

PACIFIC LICENSING STUDIO PRIVATE LIMITED is seeking an experienced Senior Manager, Regional Creative to join our team. As a key member of our leadership team, you will be responsible for managing the creative strategy and direction across Southeast Asia and Greater China in your Business Unit.

About the Role
  • You will lead and provide strategic direction to the Business Unit's Creative & Brand Assurance (CBA) team across SEA and Greater China.
  • Establish strong working relationships with licensees to facilitate Brand Assurance & Creative requests, issues, and needs.
  • Oversee all aspects of BA & Creative jobs, and provide guidance/mentorship to team members.
  • Fulfill BA & Creative functions for Principals/IPs as per brand guidelines.

Main Responsibilities

Brand Assurance and Creative
  • Conduct research and development of branding/style guide/creative projects or work on creative briefs to design agencies.
  • Ensure high compliance achieved by licensees at each stage (concept, pre-prod to final).
  • Ensure timely communication flow of information from Principals to licensees and vice versa.
Product Development
  • Possess sound knowledge of product development processes, new technologies, seasons, trends, and colors.
  • Arrange initial product development meetings with key licensees to discuss creative and innovative branding ideas/styling/applications where appropriate.
Creative Projects
  • Support sales personnel with appropriate product/premium concepts for pitching purposes.
  • Conceptualize impactful advertising and marketing materials to support product launches, marketing or retail promotions, store openings, etc.

Job Requirements

  • A University Degree/Diploma, preferably in design or arts.
  • At least 8 years of relevant experience in licensing/advertising agency or related design field, with more than 3 years in a leadership position.
  • Strong experience with graphics packages (Adobe Photoshop, Illustrator, InDesign, etc.).
  • Able to communicate/write fluently in English.

Salary: SGD $120,000 - $150,000 per annum



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