Senior Associate, Paid Media

17 hours ago

Singapore CAG REGIONAL SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

About Us

MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., Philippines, and Taiwan.


The Marketing team is a vibrant and creative group dedicated to amplifying our brand and driving the company’s growth. Our team members are innovative thinkers who excel in crafting compelling narratives and engaging campaigns. We thrive in a dynamic, collaborative, and international environment that fosters both personal and professional growth. By joining us, you'll have the opportunity to shape the company’s voice, influence market strategies, and tackle exciting challenges daily. Embark on a rewarding journey with us and make a significant impact in the world of marketing.

What We Offer

You will be entitled to a competitive salary and attractive benefits, including:

  • Annual leave, birthday leave, tenure leave, international remote work leave, and more
  • Five-day work week, hybrid work arrangement
  • Professional trainings, career advancement and internal mobility opportunities
  • Competitive benefits including insurance and mental wellness program
About the Job

As Senior Associate Paid Media, you are data driven and business savvy to develop strategies to impact topline and bottom line of our business. You will optimize advertising strategies to drive incremental revenue across our brands and increase our brand exposure and preference, offering the opportunity to innovate in a dynamic field and significantly enhance our company's market presence and revenue.

The Senior Associate, Paid Media will be responsible for:
  • Co-own revenue target for banking and insurance marketing across the region, reviewing quarterly, monthly and weekly revenue forecasts and articulating opportunities and risks in plan.
  • Develop and implement comprehensive paid media strategies to drive traffic, increase conversions while optimizing ROAS. Outline distinct strategies for driving revenue and profitability.
  • Plan, execute, and optimize paid media campaigns that are regionally scalable but can be localized to service local nuances across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other advertising channels.
  • Analyze campaign performance metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA).
  • Optimize campaigns based on performance data, including adjusting targeting parameters, bidding strategies, and ad placements.
  • Develop test and learn approach to A/B test across audience, channel and creatives to enhance campaign performance and effectiveness
  • Play an active role in partnering product and brand marketing to ensure alignment and integration of business, marketing and paid media objectives
  • Develop and manage the paid media budget, ensuring efficient allocation and expenditure tracking
  • Manage relationships with external vendors and agencies to ensure high-quality deliverables and ROI
  • Stay up-to-date with the latest industry trends, technologies, and best practices in paid media marketing
In this role, we are looking for someone with:
  • A Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 5 years of experience in digital marketing, with a focus on paid media campaign management.
  • Proficiency in managing campaigns across digital advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
  • Strong analytical skills and proficiency in digital marketing analytics tools (Google Analytics 4 ).
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • A background in media agencies is essential.
Good to have:
  • Strong analytical skills and ability to interpret data to make data-driven decisions.
  • Excellent communication and collaboration skills.
  • Familiarity with advertising tools and platforms, including ad management and analytics tools.
  • Resourceful, able to multitask and prioritize in a fast-paced environment



Tell employers what skills you have

Able To Multitask
Microsoft Excel
Bidding
Analytical Skills
Brand Marketing
Administration
Mobility
Channel
Targeting
Digital Marketing
Banking
Google Analytics
LinkedIn
Marketing Analytics

  • Senior Paid Media Strategist

    2 days ago

    Singapore JONES LANG LASALLE TECHNOLOGY SERVICES PTE. LTD. Full time

    Job Description:We are seeking a highly skilled Senior Paid Media Strategist to join our team at JONES LANG LASALLE TECHNOLOGY SERVICES PTE. LTD. This role involves developing, managing, and optimizing paid media campaigns across multiple channels, including search, display, social media, and programmatic advertising.Responsibilities:Develop and execute...

  • Senior marketing paid media

    1 week ago

    Singapore Bullionstar Full time

    Senior Marketing Paid Media (PPC) Specialist Senior Marketing Paid Media (PPC) Specialist Bullion Star is a leading bullion dealer specializing in Investment Precious Metals and providing safe and secure storage solutions. With a comprehensive range of bullion products and services, Bullion Star is committed to delivering exceptional value and service to...

  • Senior marketing paid media

    1 week ago

    Singapore Bullionstar Full time

    Senior Marketing Paid Media (PPC) Specialist Senior Marketing Paid Media (PPC) Specialist Bullion Star is a leading bullion dealer specializing in Investment Precious Metals and providing safe and secure storage solutions. With a comprehensive range of bullion products and services, Bullion Star is committed to delivering exceptional value and service to...

  • Senior marketing paid media

    3 weeks ago

    Singapore Bullionstar Full time

    Senior Marketing Paid Media (PPC) SpecialistSenior Marketing Paid Media (PPC) Specialist Bullion Star is a leading bullion dealer specializing in Investment Precious Metals and providing safe and secure storage solutions. With a comprehensive range of bullion products and services, Bullion Star is committed to delivering exceptional value and service to our...

  • Senior marketing paid media

    3 weeks ago

    Singapore Bullionstar Full time

    Senior Marketing Paid Media (PPC) SpecialistSenior Marketing Paid Media (PPC) Specialist Bullion Star is a leading bullion dealer specializing in Investment Precious Metals and providing safe and secure storage solutions. With a comprehensive range of bullion products and services, Bullion Star is committed to delivering exceptional value and service to our...

  • Paid Media Strategist

    1 month ago

    Singapore H&M Group Full time

    Paid Media Lead Job DescriptionAbout the RoleThe Paid Media Lead is responsible for developing and implementing a comprehensive paid media strategy that aligns with the company's overall marketing goals. This involves creating a data-driven strategy with the media agency, collaborating with the Strategy & Planning team, and working closely with the Customer...

  • Global Paid Media Leadership Director

    3 weeks ago

    Singapore Autodesk Full time

    OverviewAbout the RoleThis is a senior leadership position that oversees all aspects of paid digital media execution and optimization. As a key member of the team, you will guide a group of 20+ professionals and collaborate with extended teams to achieve holistic paid media and owned media goals.Key Responsibilities:Directly oversee the internal team,...

  • Head of paid media

    4 weeks ago

    Singapore Cag Regional Singapore Pte. Ltd. Full time

    About Us Money Hero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S. A. R., Philippines, and Taiwan. The Marketing team is a vibrant and creative group dedicated to...

  • Head of paid media

    3 weeks ago

    Singapore Cag Regional Singapore Pte. Ltd. Full time

    About Us Money Hero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S. A. R., Philippines, and Taiwan.The Marketing team is a vibrant and creative group dedicated to...

  • Director of Media Innovation

    3 weeks ago

    Singapore Publicis Media Full time

    Job DescriptionThe role of Associate Strategy Director at Publicis Media is a senior position that drives growth, innovation, and transformation based on an in-depth understanding of client category needs and human insights.We are seeking a seasoned strategy expert who excels in understanding how brands win in the platform world. The ideal candidate will be...

  • Head of Paid Media

    1 week ago

    Singapore CAG REGIONAL SINGAPORE PTE. LTD. Full time

    Roles & ResponsibilitiesAbout UsMoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., Philippines, and Taiwan.The Marketing team is a vibrant and creative group...

  • Director Paid Media | APAC

    3 days ago

    Singapore JONES LANG LASALLE TECHNOLOGY SERVICES PTE. LTD. Full time $7,000 - $10,000

    The Paid Media Director is responsible for leading and executing paid media strategies to drive business growth and achieve marketing objectives. This role involves developing, managing, and optimizing paid media campaigns across multiple channels, including search, display, social media, and programmatic advertising. The Paid Media Director works closely...

  • Director Paid Media | APAC

    1 week ago

    Singapore JONES LANG LASALLE TECHNOLOGY SERVICES PTE. LTD. Full time

    Roles & ResponsibilitiesThe Paid Media Director is responsible for leading and executing paid media strategies to drive business growth and achieve marketing objectives. This role involves developing, managing, and optimizing paid media campaigns across multiple channels, including search, display, social media, and programmatic advertising. The Paid Media...

  • Director paid media | apac

    1 week ago

    Singapore JONES LANG LASALLE TECHNOLOGY SERVICES PTE. LTD. Full time

    The Paid Media Director is responsible for leading and executing paid media strategies to drive business growth and achieve marketing objectives. This role involves developing, managing, and optimizing paid media campaigns across multiple channels, including search, display, social media, and programmatic advertising. The Paid Media Director works closely...

  • Strategic Media Lead

    2 weeks ago

    Singapore Media Full time

    About MonksMonks is a global, purely digital unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands interact with the world.Salary: $125,000 - $170,000 per yearThis salary...

  • Paid Media Strategy Director

    4 days ago

    Singapore JONES LANG LASALLE TECHNOLOGY SERVICES PTE. LTD. Full time

    Job OverviewJones Lang LaSalle Technology Services PTE. LTD. is seeking a highly experienced Paid Media Strategy Director to lead and execute paid media strategies across multiple channels, driving business growth and achieving marketing objectives.

  • Paid media marketing specialist

    1 week ago

    Singapore Bullionstar Full time

    Paid Media Marketing Specialist - PPC Expert Paid Media Marketing Specialist - PPC Expert Bullion Star is a leading bullion dealer specializing in Investment Precious Metals and providing safe and secure storage solutions. With a comprehensive range of bullion products and services, Bullion Star is committed to delivering exceptional value and service to...

  • Paid media marketing specialist

    1 week ago

    Singapore Bullionstar Full time

    Paid Media Marketing Specialist - PPC Expert Paid Media Marketing Specialist - PPC Expert Bullion Star is a leading bullion dealer specializing in Investment Precious Metals and providing safe and secure storage solutions. With a comprehensive range of bullion products and services, Bullion Star is committed to delivering exceptional value and service to...

  • Paid Media Specialist

    1 day ago

    Singapore Ahrefs Pte. Ltd. Full time

    We're looking for a paid media specialist who can drive impactful advertising campaigns, experiment boldly, and help us showcase Ahrefs industry-leading tools to the world. As a Paid Media Specialist at Ahrefs, you’ll orchestrate data-driven advertising campaigns that deliver measurable results. You’ll be hands-on with ad platforms, conduct A/B...

  • Senior manager

    1 month ago

    Singapore Mediatropy Digital Agency Full time

    Type : Permanent Department : Media Start Date: 2024-10-08 Skill Requirement media planning, media strategy, media buying, client management, performance marketing, project management, social media management, Senior Digital Media Manager Job Description About Mediatropy Mediatropy is an independent award-winning full service Digital Agency with over 70...