Paid Media Specialist

18 hours ago

Singapore Ahrefs Pte. Ltd. Full time

We're looking for a paid media specialist who can drive impactful advertising campaigns, experiment boldly, and help us showcase Ahrefs industry-leading tools to the world.
As a Paid Media Specialist at Ahrefs, you’ll orchestrate data-driven advertising campaigns that deliver measurable results. You’ll be hands-on with ad platforms, conduct A/B tests, analyse performance metrics, and drive campaign optimisation. With a deep understanding of SaaS marketing, you’ll craft strategies that resonate with our target audiences. Bonus if you bring creative flair and can craft compelling narratives about Ahrefs' tools and features.
This role would suit someone who is a technical expert in the intricacies of ad platforms and campaign orchestration, with a proven ability to set up, optimise, and analyse high-performing campaigns. Someone looking to bring a creative flair and a keen eye for compelling advertising, capable of making even the most technical features of Ahrefs engaging and exciting for our audience is going to thrive in this role.
Key Responsibilities:
Campaign Management:
Strategise, execute, and optimise paid advertising campaigns across multiple platforms (Google Ads, Meta, LinkedIn, etc.)
Develop sophisticated targeting and segmentation strategies to maximise ROI.
Conduct A/B testing and experiments to refine audience targeting, ad creatives, and messaging.
Data Analysis & Reporting:
Monitor campaign performance metrics and provide actionable insights.
Build detailed reports on key KPIs and recommend improvements based on findings.
Use data to validate strategies and forecast outcomes for upcoming campaigns.
Messaging & Copywriting:
Write compelling, conversion-focused ad copy and headlines.
Identify and capitalise on emerging trends and opportunities in digital advertising.
Align advertising strategies with Ahrefs' overall marketing goals.
Requirements:
Proven experience in a performance marketing role, preferably within a SaaS company.
Strong technical skills in ad platforms, audience targeting, tracking, and optimization.
Proficiency in A/B testing, campaign setup, and advanced analytics.
Exceptional copywriting and messaging skills with a knack for storytelling and packaging complex ideas.
Ability to manage budgets effectively and allocate resources for maximum impact.
Familiarity with SEO, digital marketing, and the unique challenges of marketing SaaS products.
Strong English communication skills and attention to detail.
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