Regional Creative Director

4 days ago


Singapore PACIFIC LICENSING STUDIO PRIVATE LIMITED Full time
About This Role

Pacific Licensing Studio Private Limited is seeking a seasoned Senior Manager, Regional Creative to spearhead our creative strategy and direction across SEA and Greater China.

Job Description

This senior role requires a visionary leader with strong leadership capabilities, excellent communication skills, and in-depth knowledge of the fashion/lifestyle categories and entertainment characters/brands.

The ideal candidate will possess a University Degree/Diploma, preferably design or arts, and at least 8 years of relevant experience in licensing/advertising agency or related design field, with more than 3 years in a leadership position.

Able to communicate/write fluently in English, the selected candidate will work closely with the Partners, Business Unit Head, and CBA team to achieve the goals and objectives set by the Company.

Main Responsibilities:

  • Brand Assurance and Creative
  • Lead and provide strategic direction for the Business Unit's CBA team across SEA and Greater China.
  • Establish strong working relationships with licensees to facilitate brand assurance & creative requests, issues, and needs.
  • Oversee all aspects of BA & Creative jobs, and provide guidance/mentorship to team members.
  • Fulfill BA & Creative functions for Principals/IPs as per brand guidelines.
  • Brand Assurance/Licensee Management and Compliance
  • Ensure high compliance achieved by licensees at each stage (concept, pre-prod to final).
  • Ensure timely communication flow of information from Principals to licensee and vice versa.
  • Conduct BA workshops and technical assistance to licensees.
  • Ensure that licensees optimize the use of each style guide/trend program.
  • Product Development
  • Possess sound knowledge of product development process, new technology, seasons, trends & colors.
  • Arrange initial product development meetings with key licensees to discuss creative and innovative branding ideas/styling/applications where appropriate.
  • Creative Projects
  • Support sales personnel with appropriate product/premium concept for pitching purpose.
  • Supports licensees with product concepts or final artwork.
  • Conceptualize impactful advertising & marketing materials to support product launch, marketing or retail promotions, store openings etc.
  • Others
  • Manage and disseminate all creative materials.
  • Maintenance & security of inventory, crosscheck controls & record keeping on dissemination of proprietary materials.
  • Ensure style guide program management – communicate with licensees regarding new and/or discontinued materials.
Required Skills and Qualifications
  • A University Degree/Diploma, preferably design or arts.
  • At least 8 years of relevant experience in licensing/advertising agency or related design field, with more than 3 years in a leadership position. Background and understanding of fashion/lifestyle categories and entertainment characters/brands preferred.
  • Strong experience with graphics packages (Adobe Photoshop, Illustrator, InDesign, etc.).
  • Knowledge of After Effect & 3D Program are advantages.
  • Able to communicate/write fluently in English.
  • Strong leadership capabilities, able to provide support and guidance to team across the region.
  • Pro-active, independent, meticulous, and strong time management/organization skills.
Salary Range: SGD $100,000 - SGD $150,000 per annum

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