Regional Marketing Lead

3 days ago

Singapore TAKASAGO INTERNATIONAL (SINGAPORE) PTE LTD Full time
Roles & Responsibilities

Job Description:

1. Strategic Marketing Leadership:

  • Lead the creation of marketing plans and leveraging on consumer insights to ensure alignment with local market demands.
  • Define and communicate a clear, high-level strategic direction for marketing to top management and affiliates, offering a comprehensive bird's-eye view of company objectives.
  • Develop and execute integrated marketing campaigns that align with the company’s long-term objectives, ensuring consistency across all initiatives to drive sustainable growth.
  • Conduct in-depth competitor analysis to evaluate market positioning and strategies and collaborate with internal teams to shape and implement effective company strategies that maintain a competitive edge

2. Capability Building and Talent Development:

  • Enhance marketing capabilities across Takasago and its affiliates as well as training for sales affiliates
  • Reinforce best practices sharing to ensure consistent and effective marketing approaches across regions.

3. Integrated Marketing Initiatives:

  • Design and execute marketing activities focused on driving product awareness, demand generation, and sales growth.
  • Develop and forecast marketing initiatives based on consumer insights and analysis of emerging business opportunities.

4. Stakeholder Collaboration:

  • Foster and sustain strong relationships with key stakeholders, including the global marketing team, sales teams, technical teams, and customers, to ensure alignment and drive business objectives.
  • Serve as the primary coordinator and representative for the region, facilitating effective collaboration and communication
  • Work cross-functionally across regions to execute both annual and long-term marketing plans in partnership with affiliates.

5. Market Awareness and Analysis:

  • Stay informed about market trends, competitor activities, and regulatory developments, ensuring adaptive strategies that keep Takasago ahead in the market.

6. Financial Stewardship:

  • Develop and manage regional marketing budgets, ensuring efficient resource allocation and maximized ROI


Requirements:

1. Educational Background:

  • Advanced degree in Marketing, Business Administration, or a related field (Master or MBA preferred).

2. Professional Experience:

  • Minimum of 15 years of progressive marketing leadership experience, preferably in a multinational environment.
  • Proven track record of developing and executing international marketing strategies that drive significant business growth.
  • Experience managing regional budgets and delivering measurable ROI.

3. Leadership and Collaboration Skills:

  • Demonstrated ability to lead, inspire, and develop high-performing teams across multiple regions and functions.
  • Strong interpersonal skills to cultivate relationships with diverse internal and external stakeholders.

4. Strategic and Analytical Thinking:

  • Exceptional strategic mindset with the ability to interpret data, identify trends, and craft forward-thinking marketing initiatives.
  • Proficiency in analyzing market dynamics, consumer insights, and business opportunities.

5. Creativity and Innovation:

  • Proven ability to design innovative marketing campaigns and strategies that align with evolving consumer and market demands.

6. Market Expertise:

  • In-depth knowledge of global market trends, competitive landscapes, and regulatory environments.

7. Communication and Influence:

  • Outstanding communication skills, with the ability to articulate complex strategies to diverse audiences, including executive leadership and affiliate teams.

8. Adaptability and Multicultural Competence

  • Experience working in diverse cultural and geographical environments, with a strong understanding of local market nuances.

Tell employers what skills you have

CRM
Lead Generation
Budgets
Leadership
Advertising
Talent Development
Product Marketing
Analytical Skills
Budget Management
Interpersonal Skills
Marketing Strategy
Administration
Strategy
Demand Generation
B2B
Communication Skills
Customer Satisfaction
Integrated Marketing
Articulate
International Marketing

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