Strategic Regional Marketing Lead

1 week ago


Singapore Recruit Express Pte Ltd Full time
Job Description

We are seeking a highly skilled Strategic Regional Marketing Lead to join our team at Recruit Express Pte Ltd.

About the Role

The successful candidate will be responsible for formulating and implementing comprehensive regional consumer marketing strategies that align with our business goals and brand objectives. This role requires a strong analytical mind, excellent communication and interpersonal skills, and the ability to collaborate effectively across teams.

Key Responsibilities
  • Develop and execute robust social media marketing strategies to enhance brand visibility and engagement across various platforms.
  • Produce and curate engaging content that resonates with target audiences and aligns with our brand messaging.
  • Analyze marketing performance metrics and consumer insights to guide strategic decisions and optimize campaigns.
  • Manage regional events, sponsorships, and promotional activities to drive consumer engagement and brand visibility.
  • Utilize data and analytics to measure campaign effectiveness, providing regular reports to leadership and making data-driven recommendations for optimization.
Requirements
  • Min. Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • Minimum of 5 years of experience in consumer marketing, with a focus on customer journey and social media marketing.
  • Preferably with previous FMCG marketing experience.
  • Strong analytical skills, with the ability to interpret data and derive actionable insights.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • A proactive attitude and goal-oriented mindset, demonstrating the ability to work independently and take initiative.
Benefits
  • Estimated Salary: $80,000 - $120,000 per annum.
  • Competitive benefits package.


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