Marketing Executive/Senior

3 weeks ago


Singapore LIGHTWAY HR CONSULTANCY PTE. LTD. Full time
Roles & Responsibilities

On behalf of the hiring company, which is a market leader in their sector, we are looking for a suitable candidate to join them as Marketing Executive (or Senior) (digital) :

Responsibilities:

  • Develops and takes ownership of the digital marketing strategies and frameworks for innovative campaigns, which include the development of initiatives to influence and convert potential customers to the Tuas Power brand
  • Develop creative content and engagement programs as part of enhancing customer experience and brand campaigns, which entails close liaison between external creative agencies and internal teams on the development of artwork for product launches, campaigns, and promotions
  • Implements marketing campaigns for our brands, ensuring effective communications with different stakeholders like internal departments, creative/ media agencies, and other external vendors on the creation of marketing deliverables
  • Collaborates with internal teams to execute omnichannel promotions
  • Responsible for web management as well as any digital initiatives e.g. SEM, SEO, and Social Media Marketing
  • Leads the digital analytics and performance tracking function
  • Monitors and administers web analytics dashboards, and reports with key reporting tools to point out key areas of importance in accordance to business requirements
  • Support special ad hoc projects, not limited to Digital Sales
  • Ensure proper usage and accurate tracking of the marketing budget

Requirements

  • Degree/ Diploma, preferably with at least 2 years of experience in marketing, brand building and marketing communications
  • Marketing experience in both B2B and B2C will be preferred
  • Experience in Search Engine Marketing (SEM)/ Paid Search (PPC) and in-depth experience with website analytics tools is an advantage
  • Experience in using Photoshop and MS Office, especially in MS Excel and PowerPoint, is an advantage
  • Good communication, presentation, and writing skills, excellent service attitude with a problem solving disposition
  • Mature, conscientious, and well-organized and can work well in a team
  • Takes initiative and strives for win-win outcomes for all stakeholders
  • Available to start work immediately or within short notice period is an advantage
  • Applicable to fresh graduates

Term: 12 months

Location: Central

Job Types: Full-time, Contract

Tell employers what skills you have

SEM
Customer Experience
Problem Solving
Marketing Communications
MS Office
PowerPoint
B2B
Digital Marketing
Photoshop
Social Media Marketing
SEO
Disposition
Writing Skills
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