Senior Marketing Executive

3 weeks ago


Singapore YISHION SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

About UsWe are a fast-growing fashion brand looking for a creative and strategic Senior Marketing Executive to lead our social media presence and promotional activities. This role focuses on strengthening our brand image, engaging with our audience, and coordinating marketing initiatives across various channels.

Key Responsibilities:

Social Media Management

  • Oversee content creation and execution on Instagram Stories (IGS), Facebook (FB), XHS, Tiktok and EDM campaigns.
  • Develop engaging and trend-driven content to enhance brand visibility.
  • Monitor and analyze social media performance, adjusting strategies as needed.

Marketing Campaigns & Promotions

  • Plan and execute marketing activities, including seasonal campaigns, product launches, and promotional events.
  • Coordinate with internal teams to align campaigns with business objectives.
  • Track campaign effectiveness and optimize strategies for maximum reach and engagement.

Retail & Membership Activities

  • Manage and coordinate store promotions to drive traffic and sales.
  • Develop and execute membership engagement programs to strengthen customer loyalty.
  • Collaborate with store teams to ensure smooth execution of promotional activities.

Requirements:

  • Minimum 3 years of experience in digital marketing, social media management, or fashion retail marketing.
  • Strong knowledge of social media platforms, content creation, and audience engagement.
  • Proficiency in marketing tools and analytics to track performance and optimize campaigns.
  • Creative mindset with the ability to identify and capitalize on industry trends.
  • Experience in coordinating marketing activities and promotions in a retail setting.
  • Proficiency in content creation tools (Canva, Photoshop, CapCut, etc.).

What We Offer:

  • Competitive salary and benefits.
  • A dynamic and fast-paced fashion environment.
  • Opportunities for career growth and skill development.

If you are passionate about fashion marketing and ready to make an impact, we'd love to hear from you

Tell employers what skills you have

Microsoft Office
Advertising
Social Media
Customer Loyalty
Marketing Communications
Social Media Management
Canva
Marketing
B2B
Digital Marketing
Photoshop
Facebook
SEO
Adobe Photoshop
Brand Awareness
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