Senior Marketing and Creative Executive

2 weeks ago

Singapore CULINARY ARTS PTE. LTD. Full time
Roles & Responsibilities

Role Overview

The Senior Marketing & Creative Executive will be responsible for conceptualizing and executing strategic marketing campaigns that promote our private dining, event sales, and social media efforts. The ideal candidate is creative, data-driven, and has a proven track record in the F&B industry. This role requires someone who can blend creative storytelling with business acumen to drive revenue and enhance our brand reputation.

Key Responsibilities

Strategic Marketing & Campaign Management

  • Develop and implement integrated marketing strategies focusing on private dining, event sales, and social media.
  • Lead the planning, execution, and analysis of marketing campaigns that drive customer engagement and revenue growth.
  • Collaborate with cross-functional teams (sales, operations, culinary, and creative) to ensure alignment with business objectives.

Private Dining & Event Sales Promotion

  • Create and execute marketing initiatives tailored to highlight our private dining and event offerings.
  • Develop targeted content and campaigns to attract corporate clients, social groups, and special event organizers.
  • Utilize market research and customer feedback to refine messaging and improve service offerings.

Social Media & Digital Marketing

  • Manage and enhance our social media presence across multiple platforms (Instagram, Facebook, LinkedIn, etc.) to increase brand visibility and engagement.
  • Develop creative content, including graphics, videos, and written material, that resonates with our target audience.
  • Monitor social media trends and analytics to inform strategy adjustments and optimize campaign performance.

Creative Leadership

  • Oversee the creation of marketing collateral and ensure all materials align with the brand's aesthetic and voice.
  • Lead brainstorming sessions and creative workshops with internal teams and external partners.
  • Maintain a strong visual and narrative identity that distinguishes our brand in the competitive F&B landscape.

Analytics & Reporting

  • Track, measure, and report on the performance of marketing initiatives, adjusting strategies based on data insights.
  • Present regular reports to senior leadership, providing actionable recommendations for continuous improvement.
  • Manage budgets effectively to maximize ROI on marketing activities.

Qualifications

Experience:

  • A minimum of 3-7 years in marketing with a focus on the F&B industry, event sales, and social media management.
  • Proven experience in developing and executing successful marketing campaigns, preferably in the hospitality or luxury dining sectors.

Skills:

  • Strong understanding of digital marketing tools, social media platforms, and analytics software.
  • Proficiency in Adobe Suite (Photoshop, Illustrator, InDesign) and canva for creating compelling visual content.
  • Excellent creative, strategic, and project management skills.
  • Exceptional written and verbal communication skills.
  • Ability to work collaboratively across departments and manage multiple projects simultaneously.

Education:

Bachelor's degree in Marketing, Communications, Business, or a related field.

Personal Attributes:

  • Innovative thinker with a keen eye for detail.
  • Proactive, self-motivated, and able to thrive in a fast-paced environment.
  • Passionate about the F&B industry and delivering exceptional customer experiences.
Tell employers what skills you have

Market Research
Leadership
Advertising
Social Media
Marketing Communications
Social Media Management
Canva
Project Management
Digital Marketing
Integrated Marketing
Graphics

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