SaaS Strategy
1 week ago
Role Overview
This intern will work closely with leadership on early-stage SaaS strategy and subsequent marketing execution. They will gain hands-on experience by helping validate market opportunities, define product positioning, and support go-to-market efforts for a new SaaS venture. The role offers exposure to both strategic planning (including business modeling and market research) and tactical marketing (such as campaign management, social media outreach, and lead generation).
Key ResponsibilitiesMarket Research & Validation
- Conduct high-level market sizing and competitor analysis.
- Gather insights from customer interviews, surveys, and industry reports.
- Assist in refining problem statements, value propositions, and product positioning.
Marketing Strategy & Content Creation
- Contribute to the creation of the go-to-market plan, identifying target segments and channels.
- Draft marketing materials including blog posts, email campaigns, and social media content.
- Collaborate on content calendars and schedule postings across relevant platforms.
Branding & Messaging Support
- Help maintain brand consistency in all collateral (logos, style guides, messaging).
- Brainstorm and test different product messaging approaches based on user feedback.
Campaign Execution & Analysis
- Set up and manage initial digital marketing campaigns (Google Ads, LinkedIn, or Facebook).
- Track key metrics (e.g., click-through rates, conversions) to measure campaign performance.
- Compile and interpret analytics to suggest improvements and pivots in strategy.
Stakeholder Communication
- Prepare presentations or reports summarizing research findings and campaign outcomes.
- Participate in regular planning and update meetings with cross-functional teams (product, sales, and leadership).
- Aid in aligning marketing objectives with broader company goals.
Operational & Project Support:
- Assist in coordinating beta programs and user onboarding workflows.
- Help maintain project management tools (Jira, Trello) to ensure tasks and milestones are on track.
- Provide input on budgeting and forecasting for marketing activities, and track spending.
- Currently pursuing or recently completed a degree in Business, Marketing, Communications, or a related field.
- Interest in SaaS, B2B technology, or enterprise solutions (familiarity with IBM TM1 or Power BI is a plus).
- Basic knowledge of market research methods, digital marketing, and analytics tools (e.g., Google Analytics).
- Excellent written and verbal communication skills, with an eye for detail.
- Proactive mindset, comfortable with juggling multiple projects in a fast-paced environment.
- Full-Cycle SaaS Exposure: Experience in both strategic planning and execution—from idea validation through marketing rollout.
- Hands-On Marketing Experience: Opportunity to develop real campaigns and analyze performance data in collaboration with leadership.
- Cross-Functional Collaboration: Work alongside sales, product, and engineering teams to understand how each function contributes to a SaaS launch.
- Professional Development: Mentorship in market research, branding, and modern digital marketing tactics, shaping you into a versatile SaaS professional.
Tell employers what skills you have
Market Research
Lead Generation
Tactics
Strategic Planning
Modeling
Marketing Strategy
Rollout
Marketing Communications
SaaS
TM1
Trello
Google Analytics
Power BI
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