Assistant Director

4 weeks ago

Singapur, Singapore Careers@Gov Full time
What the Role is
The Government Technology Agency (GovTech) is the lead agency driving Singapore’s Smart Nation initiatives and public sector digital transformation. As the Centre of Excellence for Infocomm Technology and Smart Systems (ICT & SS), GovTech develops the Singapore Government’s capabilities in Data Science & Artificial Intelligence, Application Development, Smart City Technology, Digital Infrastructure, and Cybersecurity.

At GovTech, we offer you a purposeful career to make lives better. We empower our people to master their craft through continuous and robust learning and development opportunities all year round. Our GovTechies embody our Agile, Bold and Collaborative values to deliver impactful solutions.

GovTech aims to transform the delivery of Government digital services by taking an "outside-in" view, putting citizens and businesses at the heart of everything we do.

Play a part in Singapore’s vision to build a Smart Nation and embark on your meaningful journey to build tech for public good. Join us to advance our mission and shape your future with us today

Learn more about GovTech at tech.gov.sg.

The Assistant Director / Senior Manager, Corporate Communications for the Communications and Marketing Group (CMG) is responsible for GovTech’s external and internal communications. GovTech CMG’s goals are to promote awareness and understanding, drive adoption, use and satisfaction of Smart Nation and digital government services among public service officers, citizens and businesses. The team also strives for GovTech to be recognised as a key thought leader in applied technology in Singapore and internationally.

As part of the CMG leadership team, the Assistant Director/ Senior Manager, Corporate Communications will need to work closely with both internal and external stakeholders – including product teams, other government agencies and private sector industry partners – as well as the senior management, to achieve CMG’s goals.

The Assistant Director/ Senior Manager, Corporate Communications is responsible for public communications and marketing activities for key products, such as LifeSG and GoBusiness. The successful candidate will lead a team of communications and marketing professionals in the areas of strategic communications, media engagement, marketing communications and international media communications. In the area of international media communications, this is to be activated if there is a need to profile our leaders and products at key overseas events, and if we are bringing top tier journalists to Singapore for key events such as our biennial STACK Developer Conference. In addition, the successful candidate is the custodian of the GovTech corporate message house, as well as the lead for crisis communications and executive communications.  

The ideal candidate is passionate about delivering meaningful and relevant digital services to the public and has a solid understanding of web and mobile technologies. This person is also a superior storyteller and communicator with a proven track record of developing multi-channel communications and marketing plans, outreach campaigns and publicity materials for government agencies, national projects or consumer products.

What you will be working on:

  • Conceptualise impactful integrated communications and marketing plans for brand awareness and product adoption, and guide the team in the execution of these plans to deliver strong and measurable earned and paid media results

  • Create and deliver powerful narratives and compelling content (e.g. media materials, profile stories, product collateral and videos) to various target audiences, e.g. project partners, media and the public

  • Lead issues management and crisis communications for incidents related to GovTech’s products

  • Engage local and international media to raise awareness of GovTech products, and guide the team in media engagements including press relations, pitching, managing media queries, and crafting media releases, factsheets and FAQs

  • Work with other government agencies and industry partners to drive awareness and targeted adoption of GovTech products, including being involved in outreach activities, social media marketing and review of marketing collaterals for the products

What we are looking for:

  • Degree in Mass Communications, Marketing or a related field from an accredited institution

  • At least 10 years of relevant experience in Communications, Marketing Communications and/or Product Marketing for technology and/or digital products

  • Strategic planning skills, including ability to shape messaging, develop brand positioning and engage external and internal stakeholders effectively

  • At least five years’ experience in crisis communications / issues management, particularly in industries such as tech, healthcare, education, or FMCG

  • Experienced in designing and driving integrated communications strategies to meet project-based/organisational objectives, with a proven track record of successfully executing communications plans that tap on integrated platforms

  • Experienced in cultivating and maintaining relationships with the local and international media, across lifestyle, tech and business beats.

  • Possess the ability to understand business needs and challenges and comfortable with data-driven decision making

  • Strong people leader with excellent communications and interpersonal skills to engage a wide spectrum of external and internal stakeholders, including multi-agency and cross-functional teams

  • Excellent writing and presentation skills

  • Understanding of the tech industry or public sector is an advantage, but not mandatory

GovTech is an equal opportunity employer committed to fostering an inclusive workplace that values diverse voices and perspectives, as we believe that diversity is the foundation to innovation.  

Our employee benefits are based on a total rewards approach, offering a holistic and market-competitive suite of perks. These include leave benefits to meet your work-life needs and employee wellness programmes.  

   

We champion flexible work arrangements (subject to your job role) and trust that you will manage your own time to deliver your best, wherever you are, and whatever works best for you.  

Learn more about life inside GovTech at go.gov.sg/GovTechCareers.

Stay connected with us on social media at go.gov.sg/ConnectWithGovTech.

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